We are seeking a dynamic and results-driven Marketing Programs Manager to join our team. The ideal candidate will have a minimum of 8 years of relevant experience in marketing, with a strong focus on marketing communications, execution and analytical skills. This role requires proven expertise in customer acquisition programs, reseller channel support, and the writing and development of sales cycle support and thought leadership content and tools. The candidate must be hands-on, capable of managing their own workload to deadlines, managing external resources, and ensuring that the Marketing budget is set and tightly managed. Collaboration and effective communication within the company are key components of this role.
- Develop and execute Marketing programs: Design and implement measurable marketing programs aimed at customer acquisition and retention. Utilize a test and learn process to refine, mix, and expand efforts based on success metrics. Programs may include:
- Digital and social: Create and manage digital and social media marketing campaigns, including LinkedIn campaigns, Google Ads, SEO, email marketing, webinars, review sites such as Capterra, and association marketing.
- LinkedIn campaigns: Work with an agency to develop targeted LinkedIn campaigns to engage potential customers and drive lead generation.
- Google ads: Work with an agency to plan and execute effective Google Ads campaigns to increase visibility and attract high-quality leads.
- SEO: Manage agency to effectively deploy SEO strategies to improve organic search rankings and drive website traffic.
- Email marketing: Create and manage email marketing campaigns to nurture leads and convert them into qualified leads and customers. Identify email lists and/or work with partners to leverage their relationships.
- Webinars: Work with sales team and partners to organize and host webinars to identify and educate prospective customers.
- Association marketing: Partner with strategy and vertical associations to promote our solutions and leverage relationships with their constituents to further establish our credibility while driving new leads.
- Influencer programs: Identify and engage with industry influencers to amplify the company’s message and drive customer acquisition.
- Support reseller channels: Create and manage marketing initiatives to acquire new resellers and support and enhance the performance of existing and future resellers.
- Execute content marketing strategy and supporting Sales tools: Develop and maintain thought leadership and sales support content and tools to assist the Sales team throughout the sales cycle, to improve win ratios and accelerate the sales process.
- Oversee Content Generation: Work with external writers to research information to include in marketing content, establish outlines for the content, and edit the content from external writers.
- Analyze Marketing performance: Use data-driven insights to measure the effectiveness of marketing campaigns and adjust strategies and initiatives accordingly.
- Manage external resources: Identify and oversee external vendors, including copywriters, designers, SEO and digital agency, and other contractors, ensuring high-quality deliverables.
- Budget management: Effectively manage marketing budgets to plan, ensuring optimal allocation of resources to achieve revenue objectives.
- Collaborate cross-functionally: Work closely with various internal stakeholders to align efforts to key goals.
Experience: At least 8 years of relevant marketing experience, preferably within a B2B SaaS environment, preferably marketing to executive leaders in strategy, finance, or operations.
Skills:
- Strong execution and analytical skills.
- Proficiency in customer acquisition programs and reseller channel support.
- Expertise in building and managing customer-facing content and sales support tools.
- Demonstrated success in digital and social marketing campaigns, including LinkedIn campaigns, Google Ads, SEO, email marketing, webinars, association marketing, and influencer programs.
- Experience managing external resources such as agencies, copywriters and designers.
- Excellent budget management skills.
Attributes:
- Highly execution-oriented with a hands-on approach.
- Independent plus strong collaborative and communication skills.
- Ability to work effectively in a fast-paced, dynamic environment.
- Proven track record of delivering successful marketing programs.
- Adaptability and willingness to learn new marketing technologies and strategies.
Education:
Bachelor’s degree in marketing, business administration, or a related field. An MBA or relevant advanced degree is a plus.
- Generous vacation time
- Fantastic benefits, including 100% paid medical, dental, and vision insurance for you, and 80% coverage for family members
- Life insurance and long-term disability insurance
- Simple IRA with matching
- All federal holidays off
- Trans-inclusive benefits
- 100% work from home in a remote-first company
- Must be a US citizen due to federal contracting requirements
- Bachelor’s degree required
- Must be available to travel to Washington, DC twice per year (at our expense)
- Must be able to pass a criminal background check