Employer branding is one thing that isn’t clearly said in a recruiting course of however holds an vital place. Are you aware that:
As much as 86% of workers or job-searching candidates will issue within the firm’s score and evaluate to resolve whether or not or to not take a job provide
An excellent employer model can tip the dimensions within the recruiting group’s favor. Most, if not all, recruiting groups worldwide are adopting applicant monitoring programs to reinforce their efforts. It’s time to learn the way your employer model can profit from a Recruitment ATS.
The Worth of Employer Branding
Each hiring supervisor is aware of that the model and fame of the corporate they’re recruiting for could make or break their recruiting program. However how precisely does the employer model have an effect on your recruiting consequence?
The Advantages of Good Branding
Any recruiting program will price a certain amount in advertising and marketing operations to get the phrase out that you’re hiring. Now think about in case your group can scale back (and even skip this invoice totally). That’s what having employer model can get you. As a substitute of spending an extreme quantity to generate consciousness of your corporation’s open positions, candidates can immediately come to you thru phrase of mouth and a powerful fame.
Poor Branding and Popularity Is Pricey
Having a stain on your corporation’s fame could be very expensive:
A nasty employer fame can incur an estimated 10% in hiring prices.
Wade Burgess – Rev.com’s Chief Income Officer
This 10% is the associated fee in your group to compensate for the unhealthy fame, like growing advertising and marketing price. A nasty fame will also be morally expensive. How would you’re feeling if you happen to knew that you just have been recruiting for a corporation that’s notorious for one factor or one other? Diminished morale is assured when working underneath the shadow of a foul fame.
To wrap up this part, take a look at this informative infographic – created by the gifted of us over at LinkHumans for extra the explanation why employer branding is so vital in recruiting:
How Can Recruitment ATS Resolution Enhance Your Employer Branding?
Now that you understand the values of excellent employer branding, how will you then use an ATS to push it to a different stage?
(Don’t know what an ATS is? Take a look at this submit to get a fast headstart)
Employer Branding at every function of Recruitment ATS
You might have recognized the hiring wants, ready the job description, and obtained the phrase out on job boards. As candidates begin to analysis your organization and the place, right here is how a recruitment ATS helps to promote your model.
Creating an Eye-Catching Profession Web site
When attempting to find jobs, most candidates would first take a look at the enterprise’s web site or profession web site. Don’t consider us? In keeping with LinkedIn:
52% of candidates will first discover and entry the corporate’s web site after which social media to analysis extra about their future employers.
LinkedIn – The Final Record of Employer Model Statistics
The identical report revealed that as much as 69% of SMBs plan to increase and optimize their employer model first on their firm web site.
Web site is the corporate’s on-line face to the shopper. Equally, a profession web site is the corporate’s on-line face to potential workers. The journey have to be clean to win soundly.
Options Tailor-made for Profession Web site Constructing
To this finish, an employer branding-focused ATS recruitment answer similar to Rakuna’s applicant monitoring system may also help its customers create a totally personalized profession web page with minimal effort:
- Construct with blocks: With out the necessity for earlier product expertise, customers can drag and drop customizable blocks to construct a profession web site that’s intuitive and enjoyable, not in contrast to a LEGO recreation.
- Optimized for any gadget: A current report on Statista reveals that as much as 95% of US residents within the 18-29 age group personal a smartphone. Our Recruitment ATS will make sure that viewers from any gadget can expertise your spectacular profession web site in its greatest type.
- Versatile design: With our ATS recruitment answer, customers by no means have to fret about their instruments limiting their capacity to precise their distinctive concepts. You’ll be able to design your profession web page on a clean sheet of paper or have a pick of tons of of gorgeous pre-built templates.
- Go ‘world’: Make your design world and synonymous throughout all of your job boards and social websites like Certainly, Monster, and LinkedIn to shortly set up a unified model id within the eyes of the general public.
Don’t accept the following smartest thing with regards to your employer branding. A Branding-focused recruitment ATS makes issues simpler in your recruiters by pushing your content material to succeed in many appropriate candidates.
Supporting Candidates in Firm Analysis with an ATS
An accessible, clear employer model can enable candidates to image themselves working in your firm and see their potential price.
Giving candidates the flexibility to ask questions and analysis extra about an organization’s tradition and dealing surroundings can considerably sway the chances towards recruiters through the pre-interview stage. However how can a recruitment ATS assist?
Apart from many choices to contact recruiters to voice their opinions, an applicant monitoring system may draft a ship mass surveys to completely different candidate swimming pools. Recruiters not need to second-guess candidates’ emotions about their model.
Of their 2021 NA Analysis Report, Expertise Board found that:
North American candidates requested extra content material associated to the corporate’s tradition and D&I elements all through 2021 from current workers and multi-lingual profession websites.
That is the golden likelihood for recruiters to determine connections with focused candidates. You can begin sending model supplies like guides, testimonies, and surveys. With the flexibility to connect and monitor information and attachments, the ATS will deal with the roles with a preset and provides your recruiters peace of thoughts on the automated course of.
Enhancing Social Media Branding and Reply Cohesion
With the Covid-19 Pandemic, social media websites play a extra distinguished position in connecting folks. Your employer’s model id and fame can quickly develop underneath technique within the digital social media surroundings. Right here is how an ATS can improve additional.
An ATS Make Fast Work of Social Posting
If you’re chasing candidates throughout completely different social media websites, sign-on saves tons of time. You’ll be able to draft and handle a number of job descriptions – every personalized towards a selected expertise pool in your ATS. Managing general model notion throughout numerous channels is now simpler with a unified platform the place all interactions and functions circulate, no matter social media web site.
An ATS Can Inform The place Your Model Is Working
Having a singular platform the place all functions pour in means you possibly can monitor which channel or description internet you essentially the most candidates. An ATS permits its customers to carry out lots of fascinating comparisons.
Do you need to know whether or not job boards or social media websites are higher in getting responses? Use the identical job description with equivalent posting frequency on each websites and begin A-B testing. Higher but, customers may take a look at how completely different writings carry out throughout a number of web sites. Data is energy. With efficiency outcomes out of your ATS, recruiters can begin modifying their technique or branding method to raised swimsuit the focused demographic.
Your group as Model Ambassador
Every recruiter is the embodiment of employer branding. How your group performs can severely impression candidates’ model notion. A recruitment ATS will allow this potential of your group to the best by automation on completely different elements of the recruiting course of:
Slicing Your Group Some Slack With Job Automation
A well-developed ATS recruitment answer may have the choice to automate tedious duties like sending SMS or electronic mail touches or process reminders. A savvy consumer would take advantage of out of automation options to liberate useful time for his or her group members.
Extra free time means extra possibilities to work together with your group chief or set up stable relationships with candidates. The last word conclusion is all the time a big increase within the group’s morale.
Growing Group’s Cohesion With Collaboration Options
With out the means to maintain your members up to date with the group’s progress, recruitment could be tedious. The group is extra more likely to encounter pointless frictions. It doesn’t take a genius to know {that a} conflicted group can’t produce good outcomes.
Enter recruitment ATS. You will discover that almost all applicant monitoring programs available on the market will include a set of collaboration options to assist a recruitment group. Wish to hold your group within the loop? Merely assign particular person duties and let the ATS hold monitor of progress and deadlines.
Excessive group morale can work wonders in your employer model. In case your members are proud of their firm, they’re extra more likely to refer open positions and develop into model ambassadors. Optimistic worker testimonies make for wonderful branding supplies. But it surely doesn’t cease there. Take a look at how ATS software program can increase range and inclusion amongst your group and candidates!
Now that your recruiters have adequate time to plan and dedicate themselves to a cohesive communication plan, see how an ATS transforms the best way you work together together with your candidates:
Giving Recruiters and Candidates Choices to Select
Not all candidates are the identical. Some candidates would possibly like to leap immediately into the motion and chat dwell with a recruiter. Others favor the well-paced velocity of electronic mail or SMS trade. Permitting your candidates to select their most popular communication mode may result in a optimistic expertise!
Any good ATS may also help you insert a chat pop-up in your advertising and marketing parts like profession websites. Straightforward and quick entry to the recruiters means saving your candidates a interval of feeling confused. Candidates solely must hit the chat button and talk their considerations with the recruiter – a seamless expertise.
One other method you possibly can take is to customise completely different SMS or electronic mail touches to supply a personalised expertise to a number of teams of candidates. Relying on the character of the job you wish to fill, the standard communication technique could be ineffective.
For instance, when a development firm targets candidates who’re always doing fieldwork and with restricted entry to a pc, a personalized SMS marketing campaign is extra more likely to create connections.
Improve Communication to Make Candidates Really feel Particular
Within the present social and job panorama, individualism is without doubt one of the chief considerations and focuses on many actions. Think about receiving a Star Buck espresso together with your title written on it. It’s good realizing the workers have your title and are actively utilizing it.
Recruiters can obtain the identical factor utilizing communication choices offered by an ATS.
It is not uncommon information that communication could make or break the onboarding course of. Out of 150 corporations worldwide that participated in Expertise Board’s “2021 Candidate Expertise (CandE) World Analysis Studies,”
83% mentioned investing in communication and engagement throughout pre-onboarding drastically improved their candidates’ expertise.
With the growing demand for communication between recruiters and candidates, a recruitment ATS allows recruiters to reply in a extra hands-on style. They will seamlessly trade types and firm branding supplies.
Conclusion
Employer branding could be offered through visible parts, recruiting course of, in addition to the human part – the recruiters whose voice represents the corporate. ATS is without doubt one of the present greatest options in HR tech to permit corporations to attain these objectives
If you’re recruiting for a small-to-medium-sized firm, take a look at a tailor-made information in getting essentially the most out of your applicant monitoring system!
If you’re keen to spice up your employer model with the right ATS, why don’t you begin with a free demo?