Share this
One of the best information of the day is the exhausting half is already completed. A couple of little tweaks and that content material is reaching extra individuals in additional locations. It’s bringing you extra site visitors. It’s positioning you as extra of an professional.
Video
That is considered one of my absolute favourite methods to repurpose content material. Folks prefer to eat content material in numerous methods. Some prefer to learn. Some like to observe. Some prefer to hear. Chances are you’ll discover you’ll be able to attain a completely new viewers by offering your weblog content material via a unique means.
You’ll be able to create one thing scripted and edited to be uploaded to YouTube. Or, even higher, get your followers concerned. New stay streaming platforms like Blab, Periscope and Fb LIVE enable viewers to ask questions and supply suggestions in real-time. There’s no higher method to join along with your viewers. On Fb and Blab you possibly can add the hyperlink to your weblog publish for these as nicely.
I extremely advocate downloading the ultimate video from Blab, Periscope or Fb and repurposing it but once more on YouTube. It solely takes a couple of seconds, so why not? Don’t overlook to hyperlink again to your weblog publish and/or embed the video in your website.
eBook
In case you have an exceptionally prolonged publish, or a sequence of posts on the identical matter, you could wish to contemplate turning them into an eBook. It is a nice alternative for passive earnings as you possibly can supply your eBook for $7 to $25 relying on the size and subject material. A service like Gumroad or e-junkie will make the gross sales course of and supply painless.
Decide-in Freebie
In case your eBook is a little bit on the shorter facet, you possibly can supply it as a free obtain to new e-mail subscribers. I’ve additionally turned prolonged “101 methods to” kind posts into .pdf information and supplied them as opt-in bonuses on the backside of these posts. Nobody goes to remain in your weblog lengthy sufficient to finish 101 duties. Make it obtainable to take with them for later simply be sure to are getting their e-mail handle in alternate.
Podcast
We already talked about video, however it’s also possible to go for a strictly audio model of your common posts as nicely. And in the event you get on Blab in your video model, they ship you an audio file you possibly can shortly flip right into a podcast model as nicely.
Share Your Slides
In case you have a tutorial publish, contemplate turning it into slides which may then be uploaded to SlideShare. Have your colours and textual content match your website. Don’t attempt to stuff your publish in its entirety into the slides. Simply the headings and some fast subheadings, then direct them again to your publish URL for the remainder of the data with a powerful Name-to-Motion slide.
Infographic
I don’t imagine infographics have the pull and sharing energy as they as soon as did, however visible studying is big proper now. Infographics are excellent for the “scanners” amongst us. They will additionally work nice for repurposing tutorial or checklist posts. Canva has a template you need to use in the event you aren’t loopy about graphic design.
Autoresponder
Readers come and go over time. There’s a good likelihood your readers at the moment have by no means seen the good content material you revealed 6, or 9, or 12 months in the past. In case you have an extremely resourceful publish, or sequence of posts on an identical matter, contemplate making them a part of an autoresponder sequence despatched to new e-mail subscribers.
Autoresponders can work in plenty of methods relying in your preferences and luxury stage along with your present publication service. Chances are you’ll merely wish to ship new subscribers a “welcome” e-mail with an inventory of your biggest hits. You’ll be able to ship a couple of publish suggestions with the subscriber freebie you promised or a day or two after they join.
You can even ship the publish in its entirety inside the e-mail. I’ve an autoresponder sequence like this that sends an in-depth publish on a number of work-from-home alternatives over the course of per week to sure subscribers. This may be an effective way to monetize your emails in case your posts embrace affiliate hyperlinks. P.S. I take advantage of ConvertKit as my e-mail publication service. They make these autoresponders and subscriber freebies a snap.
Broaden on the Matter
In case your common weblog publish is one thing that may be expanded on additional, you might have loads of choices. You’ll be able to replace the publish itself to incorporate the extra data turning it right into a beneficial trade useful resource. If it was an inventory publish, you possibly can break down every section of the checklist into posts of their very own for publishing by yourself website or as visitor posts linking again to the unique.
Shorten It for Social Media
Your social media updates are usually not restricted to your publish title. Take into account pulling out quotes or small segments of your posts as a teaser when sharing on social media. You can even create photographs along with your quotes for sharing.
Make It a Weblog Put up
Perhaps you’re beginning out with a video or podcast. Rent a transcriptionist or Rev.com to transcribe the audio or video file into textual content you need to use for a publish in your weblog. I prefer to embed the unique audio or video file within the publish as nicely. This makes it a one-stop useful resource no matter how the customer likes to study.
Any time you repurpose your content material, be sure to are optimizing it for search with related key phrases and a catchy headline. You additionally wish to ship it out via your social media channels. You by no means know who you’re going to catch and when.
What are your favourite methods to repurpose weblog content material?