We now have a visitor submit from Swati Priyam. Swati is a product administration veteran with deep technical experience. She’s held roles at a number of the greatest manufacturers together with Expedia, Navis, and EMC. Swati holds a Grasp of Software program Engineering from Carnegie Mellon.
In case you’ve labored with Lewis, participated in his workshops, or learn his books, you already know that he’s all about frameworks.
Frameworks assist immensely, each on the job and on the interview. Frameworks get you higher outcomes and be sure that your considering and communication is thorough. Frameworks may impress your viewers too.
Under, I’ve described his favourite frameworks together with when and the way you need to use them.
In line with Lewis Lin, if you find yourself requested a behavioral query, as a substitute of giving a boring mechanical reply utilizing the STAR (Scenario, Process, Motion, Consequence) methodology, you should discover a option to painting your experiences as attention-grabbing, partaking tales that hiring managers can simply perceive and luxuriate in. For that goal, he developed the DIGS framework as proven beneath:
- D ramatize the scenario
- I ndicate the options
- G o by way of what you probably did
- S ummarize your impression
Utilizing the DIGS framework not solely permits your interviewer to grasp the significance of the story you’re speaking about but in addition what you probably did with all attainable options in thoughts. Lewis Lin recommends utilizing The Rule of Three framework whereas doing that. An inventory of three issues inherently appears extra full than a listing of two issues. However, a listing of 4 or 5 issues is just too many and may get overwhelming to the interviewer.
Whereas explaining the options, it is extremely useful to do a execs and cons checklist which helps the interviewer perceive the thought technique of the choice the storyteller made to resolve the issue.
Once you undergo particulars of what you probably did, you’ll be able to leverage the 5W and H framework to persuade the interviewer that you simply have been on the motive force’s seat in your story and never simply somebody sitting subsequent to the motive force. Listed beneath is the breakdown of this framework together with some examples of methods to use them to offer clear particulars in an attention-grabbing manner.
- What did you do?
- Who did you name?
- When did you resolve to launch?
- The place was the product launched first?
- Why did you launch it there?
- How did you prioritize?
When requested a product design query, Lewis recommends adopting his CIRCLES Methodology as proven beneath to prepare your ideas and supply a whole response with out forgetting any step in an interview setting.
- C omprehend the scenario
- I dentify the client
- R eport the client’s wants
- C ut by way of prioritization
- L ist Options
- E valuate trade-offs
- S ummarize your suggestions
As you Comprehend the scenario, it’s normally a very good apply to make use of the 5W and the H query checklist.
Nevertheless, within the curiosity of time, Lewis recommends shortening to only the 3Ws and H as a substitute:
- What’s it?
- Who’s it for?
- Why do they want it?
- And the way does it work?
To Establish and Report your buyer wants and to sketch the actions of the client, draw a buyer journey map. It helps you uncover product enchancment areas simply. Whereas drawing the client journey map, take into consideration the 5Es guidelines to assist brainstorm completely different phases of the client expertise. Listed below are the 5Es:
- E ntice: What occasion triggers a consumer to enter into the UX funnel?
- E nter: What are the primary few steps within the UX funnel?
- E ngage: What job(s) is the consumer making an attempt to perform?
- E xit: How does the consumer full the duty?
- E xtend: What observe up actions happen after the consumer completes the duty?
After you’ve gotten recognized the client and their wants and are onto the step of Itemizing the options, you should bear in mind the Rule of three. Brainstorming on a minimum of 3 or extra options will enable you to innovate iteratively and can put you in a snug scenario because the interviewer critiques your options.
Below the product execution query kind, you is perhaps requested to outline metrics for a product as you put together to launch a brand new characteristic to the market. AARM metrics is a superb analytical framework which supplies step-by-step steerage to measure your success. Listed beneath are some pattern inquiries to ask your self as you cope with a metrics query.
- A cquisition – How are you going to observe buyer sign-ups in your service?
- A ctivation – What number of customers are absolutely registering in your service?
- R etention – What number of customers are returning to make use of the service typically and in flip, serving to the enterprise?
- M onetization – How a lot income can you acquire from the customers?
The McKinsey SCR framework lets you craft a succinct enterprise story. Right here is how you need to use it:
- S ituation – Clarify the context and information to familiarize the viewers
- C omplication – What was the issue?
- R esolution – How did you go about fixing the issue?
The ESTEEM Methodology is a step-by-step information for what you need to do to climb the PM ladder after you’ve gotten landed a terrific PM job. The elements are as listed:
- E xecution – Legendary PMs ship 5-10x of what common PMs ship
- S uperior communication abilities – Legendary PMs are sturdy communicators
- T actical consciousness – Legendary PMs work smarter, not more durable
- E xtraordinary psychological toughness – Legendary PMs don’t give up simply
- E xceptional group builder – Legendary PMs have a terrific community of gifted folks
- M oonshot imaginative and prescient – Legendary PMs differentiate themselves with a moonshot imaginative and prescient
PEDALS is a six-step framework to information dialogue and growth of scalable techniques. The six steps are:
- P roccess necessities
- E stimate
- D esign the service
- A rticulate the Information Mannequin
- L ist the Architectural Comonents
- S scale
The TROPIC product metrics framework is a robust diagnostic instrument for product managers to swiftly determine the foundation causes of adjustments in product metrics. TROPIC stands for:
- Time
- Area
- Different Options
- Platform
- Business
- Cannibalization.
By systematically inspecting these six areas, one can achieve useful insights into why their metrics are shifting. This complete evaluation helps pinpoint particular components affecting product efficiency, enabling well timed and efficient actions to handle any points.
Whereas these frameworks, strategies, and acronyms are very helpful in organizing one’s ideas, one should bear in mind why they’re there and methods to use them. They’re meant to make your life simple.
Keep in mind that these frameworks are simply pointers or checklists, however not full recipes.
For extra particulars, discuss with Lewis’ books:
Decode & Conquer by Lewis C. Lin
The Product Supervisor Interview by Lewis C Lin
The System Design Interview by Lewis C Lin and Shivam P Patel
Be the Biggest Product Supervisor Ever by Lewis C Lin
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