Preston (00:01.038)
Good day and welcome again to a different episode of Freelance 2 Founder. My title is Preston Lee with Millo .co and that is the half the place I’d usually say that becoming a member of me on the air is Clay Mosley, however sadly, Clay is sick once more immediately and sadly can’t be right here with us. So we miss you, Clay, however I’m joined by a former buddy of the present, properly, nonetheless a buddy of the present. Kate, you’ve been on the present earlier than. Welcome again to the present, Kate. Yeah.
Kate Mrozowski Lim (00:26.945)
Hello, thanks. Yeah, I can do an intro myself. My title is Kate Mirzowski. I’ve been a contract movement graphics artist for 14 years in Southern California. And I used to be on the present two years in the past. I had simply had my first child and I used to be questioning what my profession was gonna appear like coming again as a brand new dad or mum and with like a a lot completely different schedule. And also you guys have been capable of assist me by way of.
all of that and provides me some good recommendation on returning to the workforce.
Preston (01:02.126)
And I bear in mind, I bear in mind taking a look at your portfolio and simply pondering, wow, she’s so gifted. Um, clearly going to go locations with, with the expertise that you just herald. Then it sounds such as you’ve had a reasonably good 12 months. A part of the rationale I needed to have you ever again on the present was as a result of, um, you despatched me an e mail. Um, and let’s see if I can pull it up actual fast. Uh, okay. So that you mentioned, um, you have been simply form of checking in with the brand new 12 months, which I believe is a good form of factor to do in your online business, proper? Drum up some new enterprise, examine in with.
former purchasers, construct your community, keep in contact with folks. And also you have been simply form of giving me a abstract of how your online business was doing. And also you nearly nonchalantly or possibly, I don’t know, possibly it simply got here off. I imply, it got here off completely is what I’m attempting to say, nevertheless it was identical to, yeah, 2023 was nice. I animated two occasions for Stripe. I did some work for Jessica Alba. You have been far more eloquent than I’m form of summarizing.
You probably did Twitch, you probably did Spotify, you probably did two Nike occasions. I imply, I used to be identical to, each line, each line I learn, I used to be identical to, oh my gosh, oh my goodness. Wow, she’s working with some actually large manufacturers. So I needed to have you ever again on the present to talk slightly bit about how you will have linked with these manufacturers and, and the way, you recognize, simply how your 2023 went and see what possibly I and the listeners can study out of your expertise final 12 months.
Kate Mrozowski Lim (02:14.241)
Yeah, thanks. It was humorous as a result of final time I talked to you, I used to be like, oh man, I didn’t attain my earnings objective. I used to be form of like down on myself. And then you definately began saying, I used to be like, oh, truly, yeah, I did have a variety of work. I had some actually superior work. However yeah.
Preston (02:34.092)
Hahaha
Kate Mrozowski Lim (02:35.105)
Yeah, yeah, yeah. So final I’m I’ve been like freelancing movement graphics for a very long time. So I used to be actually used to the studio form of system. After which like after after I had my daughter, I had it form of modified the best way I labored. I needed to like discover someplace that might be extra versatile with my hours. So I used to be in search of smaller aspect purchasers. And we are able to speak slightly bit about the place my pondering is on that in a bit. However um,
Preston (02:40.438)
Yeah, with actually cool corporations and I imply, these are actual like resume builders for you, proper? So I adore it.
Kate Mrozowski Lim (03:05.249)
this previous 12 months with that form of mannequin, just like the studio mannequin, like all the things simply form of like for movement graphics, it was a extremely, actually, actually tough 12 months. Like a variety of the studios didn’t get promoting work like they have been used to due to the strikes, the TV strikes, and there have been a variety of tech layoffs. After which I additionally do some work on tv. So.
all of that work went away. So I form of needed to pivot actually rapidly into doing occasions. So I had a buddy who has been working for an occasion manufacturing firm for a very long time. So she pulled me into do movement graphics and I did truly find yourself doing a little keynote design too, which I used to be capable of form of rise up on fairly rapidly. So we did that for Stripe, like two inside Stripe occasions. After which I…
Preston (03:36.566)
Mmm, yeah.
Kate Mrozowski Lim (04:03.137)
I received booked with one other movement graphic studio and so they have been those who took on the graphics for TwitchCon. In order that’s the place I did that. I additionally labored for a tv manufacturing firm that was doing Jessica Alva’s Sincere Renovations, which is on the Roku Community. So I did all of the graphics that go on that present. After which yeah, had just a few different aspect initiatives and form of was capable of sew sufficient collectively to love, you recognize,
Preston (04:11.982)
Oh yeah.
Kate Mrozowski Lim (04:32.801)
Pay all of the payments this 12 months.
Kate Mrozowski Lim (04:45.217)
That’s proper.
Preston (04:50.682)
Yeah, I what I’m listening to that possibly I can take away and listeners can take away from that is is such as you you didn’t exit and attempt to pitch stripe proper like that. Sure, you recognize you you labored on stripe initiatives, however you didn’t exit and attempt to pitch stripe and possibly possibly relying on how acquainted listeners are with stripe or not. Possibly they’re not the most effective instance, however such as you didn’t go attempt to pitch Jessica Alba or Nike or Twitch or any of those such as you you labored.
Kate Mrozowski Lim (05:18.465)
That’s proper. Yeah. Yeah. So, I imply, it form of go, I’m attempting to determine too, like what, what my enterprise life goes to appear like now. Trigger I wasn’t positive if I actually needed to have my very own form of mini studio kind of factor, after which go after these greater purchasers, or if I needed to stick with this sort of studio mannequin, however like I’m discovering that I, I’m not so excited to do all of the like,
Preston (05:20.174)
with these companies that already had these contracts, already had these relationships and was capable of pitch these and win these relationships. And then you definately have been form of a bit of that greater image, proper?
Kate Mrozowski Lim (05:48.033)
do all of the outreach that’s concerned and write up all of the quotes. I’m extra concerned about simply sitting down and doing the work, which on this case, I’ve to vary the best way I’m doing issues in LinkedIn outreach and stuff like that.
Preston (05:57.678)
Yeah.
Preston (06:10.862)
Yeah.
Preston (06:22.99)
Hmm. Yeah. However I believe that rings true for therefore many freelancers, notably artistic freelancers. Like we simply need to sit down and we need to do the work. Proper. And, and, um, you recognize, this, the opposite stuff is form of a obligatory evil for lots of people, the pitching, the managing, the consumer relationship, all of that stuff. Though to some, to some extent you’re nonetheless doing all of that. You’re simply, your consumer isn’t, you recognize, Jessica Alba, your consumer is the
Kate Mrozowski Lim (06:48.993)
Yeah, yeah, yeah. Yeah, the mission. Yeah. Oh, sorry. Yeah, I used to be simply gonna say that I didn’t point out that earlier than. However the mission I did for Nike was for an organization that was doing the occasion for Nike and I did the social media advertising and marketing for them. Yeah.
Preston (06:52.302)
manufacturing corporations, possibly an company, even the manufacturing firm is greater. Such as you’re just some steps faraway from, you recognize, we’d say you probably did a mission for Nike, which you probably did and it’s superior, proper? However you weren’t like reporting to Nike CEO or something like that. So, yeah. So I ponder, oh, go forward.
Preston (07:20.014)
Yeah, yeah. And so forth the one hand, like I actually love this mannequin that you just’re speaking about. Then again, I’m curious, how a lot consumer relationship or consumer observe up or consumer communication did you truly must do with these versus possibly a consumer the place, you recognize, it’s a mother and pop or one thing and also you’re working straight with the enterprise proprietor otherwise you’re working straight with even like a mid degree supervisor or one thing on the firm versus working with an company. Have you ever?
Kate Mrozowski Lim (07:33.313)
Yeah, so the best way I’m going about doing it now’s like, I actually needed to recover from the like, Oh, like, I don’t need to e mail that individual, like, I don’t know what they’re gonna say or, however then like the e-mail that I despatched you is sort of a good instance of simply form of like getting over it and identical to compiling all my work, compiling it in like a very easy to learn listing after which sending it out to folks. So like reaching,
Preston (07:47.98)
you had each of these sorts of experiences and what’s completely different there?
Kate Mrozowski Lim (08:01.281)
reaching out to studios is much less of a chilly e mail. If I’ve work hooked up to it, so if I’ve a portfolio hyperlink, I really feel prefer it’s lots simpler than if I’m simply writing. If I did another completely different form of work and didn’t have a portfolio, it’s lots simpler to achieve out to, particularly to studios who’re used to getting.
Preston (08:05.294)
Yeah.
Kate Mrozowski Lim (08:30.849)
heaps and plenty of freelancer emails on a regular basis, they know the deal. Like that is an e mail with their availability, their charges, and a hyperlink to their web site. So I don’t know.
Preston (08:31.116)
Hmm.
Preston (08:53.152)
Yeah.
Kate Mrozowski Lim (08:57.889)
Actually, I don’t know if I’m doing it the correct means, however the best way I do it’s like simply actually strive. Yeah. Yeah. I simply attempt to preserve it as like brief and candy as attainable. Trigger I do know that they’re simply funneling by way of tons and tons of emails. So I need to get them on my web site as quick as attainable. After which, after which just like the proof is within the pudding there. They simply go to the web site and so they watch my reel. Then they know what I’m able to. Um, and so additionally like, Hey, like, Hey so -and -so, the way you’re doing? Like, um, like.
Preston (09:00.366)
And so if you’re sending these emails, so let’s say I’m listening to the present and I’m going, wow, I’d actually prefer to strive what Kate’s doing and that’s connecting with companies extra. What do you usually put in that e mail and the way do you stand out from the lots of or hundreds of different freelancers which might be emailing them over the course of the 12 months?
Preston (09:22.894)
Properly, one thing appears to be working, so…
Kate Mrozowski Lim (09:27.329)
And if I already know them, I’ll form of be slightly extra personable or discuss one thing we’ve talked about earlier than. After which I simply need to let you recognize, I’ve some availability, right here’s my hyperlink. And that’s just about it. So an instance of, I really like house makeover exhibits. And I used to be on a mission to do graphics for a house makeover present.
Preston (09:31.886)
Yeah.
Preston (09:54.86)
Yeah.
Kate Mrozowski Lim (09:56.353)
And I used to be capable of do it. And the best way I went about it was I watched the present after which I waited for the credit after which was like searching to see like who the editors and who the put up producers have been. After which I discovered them on LinkedIn after which I messaged them on LinkedIn. After which like three months later, like one of many editors received again to me and she or he was like.
Oh, like, thanks a lot. You already know, I wrote a message, you recognize, like, I really like your work that you just on this present. That is what I do. I like to work with you. And so she gave me the contact for the put up producer. So then I emailed him after which principally identical factor. Love the work. I actually need to do work like this. Right here’s my reel. After which that they had, they ended up having work for me and that’s how I received linked with them.
Preston (10:20.416)
Good.
Preston (11:11.182)
Wow, I really like that. I imply, that is chilly emailing at its most interesting in my view. Like there’s the form of chilly emailing the place you simply collect lots of and lots of of e mail addresses and also you form of throw all of it on the market and hope that one thing comes again. Or, and that is my most well-liked means of doing it too, you actually take the time, such as you watched by way of to the top credit, you picked out of the credit the names of the folks you linked with them on a private degree, they linked you with another person. At that time, it’s not as…
Kate Mrozowski Lim (11:30.305)
Yeah. And I imply, it relies upon too on whether or not any individual must have like a extremely large variety of purchasers or leads versus me the place I actually solely want like one to a few purchasers each month. So, so like I, I can, yeah, I can put like this quantity of labor into like reaching out, however I did that. I in all probability did the identical factor with like 5 completely different.
Preston (11:40.27)
maintain of an e mail, it’s slightly warmed up, proper? And, after which after which it will definitely led to some work. And I simply assume there’s lots for freelancers to study right here from you. And that’s just like the personable nature, the the placing the additional work into actually sending the correct e mail to the correct individual, not making it sound, you recognize, canned or only a copy paste, such as you actually have been genuinely concerned about their present, you had watched their present, you have been acquainted with it, like there’s that further effort matter because it pays off.
Kate Mrozowski Lim (11:58.433)
related manufacturing corporations and I received solutions however they didn’t flip into work. So in all probability like one in 5 work, however that’s a extremely good ratio by way of like chilly emailing. Yeah.
Kate Mrozowski Lim (12:13.353)
Yeah.
Kate Mrozowski Lim (12:23.969)
That’s proper. Yeah.
Preston (12:26.606)
Hmm, yeah, that makes a giant distinction. And there’s…
Preston (12:34.028)
Proper.
Kate Mrozowski Lim (12:35.297)
Yeah, and a variety of the studios will ebook a complete, like they’ll ebook for just a few weeks. They gained’t simply ebook like at some point or like one little animation or one little mission like they need. So that individual TV present had in all probability like eight episodes. So I needed to do the graphics for each a kind of episodes. In order that took a pair months, like two months. Yeah.
Preston (12:49.558)
Oh yeah.
A 20 % conversion charge on chilly emails is unbelievable. Yeah. After which, so do you solely want one to a few purchasers simply because your work is slightly bit greater ticket or, okay. Yeah, trigger I do know some freelancers are listening and going like, man, if I solely did one mission or three initiatives a month, I’d be in bother, proper?
Kate Mrozowski Lim (13:05.377)
Yeah, and I’ve been serious about that lots these days. Such as you guys on Millo, you had like an e mail lately that was one thing like a minimal like engagement price or one thing. And that the article was explaining that like, such as you, such as you spend time, like even if in case you have like slightly mission or a giant mission, just like the time you spend on slightly mission, it takes up
Preston (13:23.854)
Hmm. Hmm.
Kate Mrozowski Lim (13:35.265)
from the time getting the large initiatives. So I observed that like a variety of final 12 months, I used to be like hustling lots as a result of I took on a variety of small initiatives, whereas I may have identical to taken away like three of these initiatives and switch it into one large mission. So I’m beginning to consider like, okay, like I wanna, I don’t wanna simply take a mission that has like a at some point reserving or like one little like animation. I would like it to…
Preston (13:40.044)
That is smart. Yeah. Yeah. They need all the things to match. They need to work with the identical individual on all of it. Um, yeah. In order that makes a variety of sense.
Kate Mrozowski Lim (14:04.257)
I would like them to love ebook at not less than every week. And that’s additionally good as a result of I imply, like I can provide them extra worth. Like I can put extra of my intention into their initiatives. So like they’re getting extra out of me, however on the identical time there’s purchasers that do want the lengthy -term consideration on a mission versus any individual who simply wants like a one -off.
Preston (14:20.366)
Hmm.
Preston (15:10.67)
That’s actually attention-grabbing to consider like that chance price or in that that engagement price and even yeah, simply the total like conversion price of getting a brand new consumer and and you recognize Figuring out as a result of it’s gonna be completely different for you than it’s for me after which it’s from all of the folks listening however the place that tipping level is correct of like You already know, what what what’s the proper period of time? Excuse me effort and time to spend on getting a brand new consumer earlier than?
Kate Mrozowski Lim (15:19.883)
Yeah. Yeah. And it’s like a, it’s such an enormous hurdle, like, particularly with like final 12 months, like, each, like, you recognize, all the things going awry within the trade. It’s like, you recognize, like behind your head, you assume like, oh, I ought to, I ought to simply take something I can get, nevertheless it’s, it finally ends up being counterintuitive.
Preston (15:38.99)
it’s not value it or earlier than, you recognize, I’ve spent an excessive amount of for this one consumer and, and I may have spent it someplace else. That’s all like one thing it’s very onerous to nail that down. Mathematically, you nearly have to love, it takes a variety of trial and error and a variety of simply studying the onerous means by reserving the unsuitable purchasers or spending an excessive amount of time on a consumer that you just form of possibly in your intestine knew already, they have been going to say no a very long time in the past. Like that’s, that’s an actual artwork, proper?
Kate Mrozowski Lim (15:49.651)
14 years.
Sure.
Kate Mrozowski Lim (16:17.671)
Sure.
Preston (16:23.692)
Hmm.
Preston (16:27.214)
Yeah, yeah, that’s true. You already know, we’ve talked lots on the present about remind me how far into enterprise you’re, Kate, like how lengthy you’ve been doing this.
Working for your self 14 years? Yeah, I adore it. So, trigger I believe, I believe I can inform, I may inform that you just, you’re, you recognize, in it fairly, fairly a protracted whereas as a result of freelancers, and I believe that is okay, however freelancers who’ve solely been in it for a 12 months or possibly two years, it is extremely very like, I’m simply going to take no matter I can get as a result of I must pay the payments in it, you recognize? However all the things comes with that chance price.
Kate Mrozowski Lim (16:43.199)
Yeah.
Kate Mrozowski Lim (16:55.123)
Yeah.
Preston (17:02.35)
And each minute that you just’re, and you recognize, we discuss how nice it’s to only work in your initiatives, and that’s true, however not in case your initiatives should not paying properly, and meaning it’s heating up time when you may be, you recognize, selling your self, connecting with different purchasers, getting greater initiatives. Every part has a price. And I believe if you’re as far alongside as you’re in your online business, these prices are very actual and make a variety of sense to essentially prioritize like, properly, I’m not gonna waste my time on this little consumer.
Kate Mrozowski Lim (17:11.937)
Yeah. The opposite day I received any individual, any individual needed me to do like simply spend three hours on one thing. And I’m like, you’re like downloading the, like getting the correct recordsdata, downloading the recordsdata, making the bill, delivering the recordsdata, like all of that, like that’s a full day’s value of labor. So yeah, like I felt, I felt actually unhealthy as a result of I actually needed to work with that individual. And like, I believe, I believe they’ll like get, proceed to get greater and larger initiatives, however like on the, in the mean time it’s not, it’s not a superb.
Preston (17:27.31)
Possibly when it’s earlier, I’d hate to say that’s true for everyone, proper? Trigger I believe a freelancer who’s a lot youthful of their enterprise must in all probability take a few of these and simply get some expertise and get some construct a community and like construct a portfolio and all these issues and simply pay the payments frankly. However sooner or later you must say, I’m not simply going to take any consumer anymore. I’m not simply going to take any mission anymore. I’m going to be selective about it. And I’m going to weigh the chance price of all the things that I tackle.
Kate Mrozowski Lim (17:42.017)
choice for me simply to take or like I’m I’m additionally simply attempting to experiment with like okay if I if I follow this may this work you recognize like I’ve to form of show it to myself that that this idea is for actual you recognize.
Preston (18:10.636)
Hmm.
Yeah.
Kate Mrozowski Lim (18:28.819)
Yeah.
Yeah, plenty of time wasted for me over time. A number of rabbit holes gone down that didn’t go wherever. However I imply, they are saying that these are all beneficial classes discovered.
Preston (18:35.126)
Yeah.
Preston (18:41.806)
Yeah. Yeah, we have been simply speaking about that final episode final week with with Diana, I used to be speaking along with her about and this hasn’t aired but. So Kate, you gained’t have heard it. However however we have been speaking about like, as you as you experiment with enterprise fashions and advertising and marketing fashions, you must do what works. However you even have to love give give issues time to work. It’s a must to experiment after which say like, Okay, is that this working?
And as these issues work, you incorporate them into your online business and as they don’t work, you cease losing time on them. So.
Kate Mrozowski Lim (19:17.279)
Yeah.
Preston (19:20.206)
Yeah.
Kate Mrozowski Lim (19:24.257)
Yeah, and the, I like a variety of, I imply, if I used to be listening to enterprise recommendation about like rising a studio, then it could be a lot completely different recommendation to any individual who’s simply freelancing. So I preserve listening to recommendation that’s geared in the direction of studio homeowners or company homeowners. After which I’m form of pulled in reverse instructions and pulled in the best way of like, ought to I begin my very own company or studio or?
Preston (19:30.862)
It’s a kind of issues that it’s actually onerous to show another person, proper? Until you’re like there over their shoulder serving to them examine their e mail, it’s actually onerous to love educate somebody like, my intestine says this factor’s not gonna actually go wherever and also you’re gonna spend plenty of time attempting to make it go someplace and it’s simply not gonna work out or it’s not gonna be well worth the pay in the long run or no matter. And then you definately begin to develop form of this instinct and assume the longer you’ve been in enterprise. And it’s form of good to only be capable to say like, one 12 months freelancer me would have,
Kate Mrozowski Lim (19:54.593)
As a result of clearly, you’ll be able to scale back the period of time that you just’re working, after which you’ll be able to rent folks out to do the stuff that you just’re doing. However for me, I’ve simply been so snug doing the work and serving to the studio proprietor. I’m so used to it, and I’m undecided if that’s a psychological hurdle I must recover from. It’s like, that is simply how my profession goes to be.
Preston (20:00.878)
been like, what are you doing? Why are you turning this down? However you recognize, 10 12 months or 14 12 months freelancer me goes, no, this isn’t this isn’t value my time.
Kate Mrozowski Lim (20:21.665)
like occurring like this and I like I’m leaning in the direction of like that. Like that is what’s working for me, which is humorous as a result of like we do just like the survey, you recognize, on the questionnaire. It’s like, the place do you see your self into? Like, the place are you? I’m at a one. And I’m like, the place do you see your self or the place are you attempting to go? A one.
Preston (20:23.182)
Mmm.
Kate Mrozowski Lim (20:42.049)
Yeah.
Kate Mrozowski Lim (20:49.417)
Yeah.
Preston (21:07.948)
Yeah.
Preston (21:19.18)
Yeah.
Preston (21:30.03)
You’re like, I’ve arrived, I’m there. You already know, we now have talked on just a few episodes although, like that’s okay, proper? So long as it’s a aware choice. You don’t, you recognize, that is clearly, that is the present typically is clearly targeted on like going from a freelancer to being a founder and form of constructing techniques and processes into your online business. However, you recognize, it’s not a requirement to develop yearly and it’s not a requirement to rent folks yearly. And it’s not like that’s…
Kate Mrozowski Lim (21:41.537)
Yeah.
Kate Mrozowski Lim (21:45.121)
Yeah, I’m freelancer to freelancer. Yeah.
Preston (22:00.078)
if that’s not what you need out of your online business and out of your life, then that’s not one thing you must do, proper? I believe there’s this hazard of like hustle tradition and progress, progress hacking tradition, the place it’s identical to develop, develop, develop, it doesn’t matter what. And I’m, I’m form of such as you, I’m in a really snug place in my enterprise. Some folks would say like, properly, possibly you’re getting lazy as you get snug, however I’m simply snug and I take pleasure in it. And I’ve loads of time for all the opposite issues that I love to do as properly. Trigger to me, work isn’t all the things. And so I believe, I believe, you recognize, I believe that’s a,
Kate Mrozowski Lim (22:06.049)
Yeah.
Kate Mrozowski Lim (22:10.785)
Yeah, I imply, I’m undecided. Like, I really feel like I’m on the level prior to now week the place I’m like, okay, like, I believe I’m, I believe I’m buckling down on, okay, I’m going full freelancer, like, like approaching the studios, approaching the companies. After which hopefully, hopefully that among the TV exhibits will come again as a result of, as a result of I labored on Emily in Paris earlier than. And in order that’s supposed to come back again. In order that’s going to love change.
Preston (22:28.418)
possibly a wholesome means to have a look at it if I’m being trustworthy. So that you’ll haven’t any shade coming your means from me on the staying at a one or something like that.
Kate Mrozowski Lim (22:39.905)
That’s going to vary my trajectory once more. However yeah, I believe just like the advertising and marketing like routes have been taking place is I put like a variety of focus into LinkedIn. I haven’t executed that like chilly outreach once more, like I did earlier than the nice and cozy chilly outreach. So I may in all probability do this once more. And identical to staying on prime of often emailing the folks that I do now and identical to form of hoping to.
Preston (22:41.454)
There you go, we’ll begin a brand new present, yeah. Let’s speak slightly bit about the place you’re headed although and what I do know you talked about you possibly have a pair questions you’d prefer to brainstorm collectively, possibly get a second pair of eyes on among the hurdles that you just could be dealing with, even for those who’re not going from a one to a 5 or something like that, however what can I assist you to with as you come up in your subsequent 12 months of freelancing?
Kate Mrozowski Lim (23:09.217)
catch them on the proper time. However yeah, like, what do you do like if there’s like, so like this, this previous month, lol, like, has been like, okay, now I like I’ve like an earnings objective. However now I’m like thrown off on the earnings objective, as a result of there wasn’t actually any earnings from January. So I don’t know, do you do you imagine in earnings targets or?
Preston (23:59.446)
Yeah.
Preston (24:35.054)
That’s a superb query. I was just like the three month, 12 month, 5 12 months, three 12 months, 5 12 months objective setting form of man. And I’ve, I don’t know, I’ve simply, and that is possibly simple for me to say as a result of my enterprise is clipping alongside, my household, we now have three children and we’re simply, life’s simply form of transferring for us, proper?
Kate Mrozowski Lim (24:40.969)
Yeah.
Preston (25:02.734)
However I don’t set almost as many targets as I used to. And notably in my enterprise, I…
So I assume for those who ask if I imagine in them, I believe they are often highly effective in some settings and for some folks. For me, notably like an arbitrary, like I need to make six figures or I need to double my income or I need to, relying on what it’s primarily based in, I believe it may be actually useful or actually unhelpful. And I believe when it’s unhelpful is like, let’s say I made $100 ,000 this 12 months. And so I’m like, subsequent 12 months I’m going to make.
Kate Mrozowski Lim (25:12.713)
Oh yeah.
Preston (25:41.9)
200. Proper? And there’s no foundation for it. There’s no, there’s no like, what am I going to vary to accompany that? It’s identical to, I’m going to set this objective. And, and whereas I like just like the capturing for the celebs form of factor, and I believe there’s positively energy in that. I do fear slightly bit when folks set arbitrary targets, simply because we’re like, we’ll have heaps of people that it’s like, in my first 12 months of freelancing, I simply, I simply need to crack six figures. I simply assume it’d be so superior in my first 12 months of freelancing. And it’s like, properly,
Kate Mrozowski Lim (25:43.009)
Yeah, yeah. And, and like, how a lot of it, like, I may form of see that, that though the trade was tremendous gradual, like, I used to be form of capable of form of pivot into or like, discover, discover work and different forms of industries. I assume there’s at all times that concern of like, it’s not gonna work once more, you recognize, or like, am I?
Am I taking place the correct route? And I get off -tracked lots as a result of, and I assume like this can be a query that I’ve is, so I’ve a lot expertise in TV, however now it looks as if tv trade is like altering a lot and like, like is TV going to be round endlessly? Like are we going to, is all people going to be watching YouTube or is all people going to be on their cellphone? So I’ve been serious about like studying some extra.
Preston (26:09.23)
Do you want that a lot cash? Proper? Is that like, what’s that primarily based in? Is that simply, you simply need bragging rights on LinkedIn to say in my first 12 months of freelancing, I made 100 thousand {dollars}. Like I believe if targets are rooted in the correct factor, form of like we talked about with the dimensions of your online business, proper? If it’s rooted in the correct factor, then I believe that may be actually highly effective. If it’s rooted within the unsuitable factor, like self-importance or an arbitrary quantity, I believe it may be actually painful as a result of your online business will be doing wonderful.
Kate Mrozowski Lim (26:36.733)
UI for animation, however is that like an excessive amount of of a sidetrack, you recognize?
Preston (26:37.23)
And but possibly your targets are off now as a result of your January was slightly slower than you anticipated, however possibly January is at all times like that, proper? So there’s simply plenty of components to it.
Preston (27:12.11)
Yeah.
Kate Mrozowski Lim (27:13.057)
Yeah.
Preston (27:47.534)
Yeah, that is like that query of, of like, how a lot do I make investments sooner or later versus what’s working now? However I believe, I believe in your area and take this with a grain of salt, as a result of you recognize far more about your trade than I do by way of like TV, motion pictures, leisure, all of that. I don’t work in that house. However, however I believe like, you recognize, you ask, is TV going to be round? Properly, I imply, arguably TV hasn’t been round. It hasn’t been the identical for the final 15 years.
Kate Mrozowski Lim (28:00.801)
And that’s video content material for TV or video content material for advertising and marketing.
or each.
Preston (28:17.038)
Possibly, you recognize, like ever since Hulu got here on the scene, possibly was the earliest like actual disruption to TV. And now, you recognize, it’s not the identical because it has been. Everybody has their very own app. Fewer folks have cable. You already know, YouTube TV is now a giant factor. And like, there’s identical to all these components to contemplate. However I believe the core providing that you just present, which is like, I’m going to supply animations for these exhibits. I believe exhibits will exist. Whether or not they exist on a
Kate Mrozowski Lim (28:40.553)
Yeah, yeah.
Preston (28:46.766)
a field on my lounge, you recognize, console or whether or not they exist on my cellphone or they exist on my laptop, no matter, they’re going to be there. And so the core work that you just provide, I don’t assume goes wherever anytime quickly. In truth, I believe video content material is rising. I do know video content material is rising. Um, so I don’t know.
Kate Mrozowski Lim (29:07.411)
Sure.
Preston (29:13.486)
Hmm. I believe I believe video content material normally is is rising. Yeah, I imply Once more, you’ll know higher however nevertheless it looks as if it simply form of to me it form of will depend on the way you outline TV proper as a result of you recognize, mr. Beast Places out a video and and it’s it’s on YouTube clearly and it will get hundreds of thousands and hundreds of thousands of views greater than most tv exhibits and but You already know, he nonetheless wants tons of animations executed on his work
Kate Mrozowski Lim (29:36.513)
Yeah, and there’s like that human contact to it that it’s gonna, I imply, I don’t doubt that in all probability at some point video will get ok to the place they will do AI, however I don’t assume it’s coming within the subsequent couple of years not less than.
Preston (29:39.854)
So is that, and it’s a half hour, 45 minutes lengthy, is that thought of TV? So to say, is TV gonna be round? I don’t know, however actually content material creation, video content material, I truly assume with the proliferation of written AI content material, I believe that’s taking place actually rapidly. I believe video’s actually gonna surge as a result of video is…
Proper now AI can’t generate actually nice faux video, whereas it could possibly generate actually nice faux written content material. And so I believe content material creators, I’m entering into the weeds so I apologize, however I believe content material creators who used to do a ton of writing may begin doing extra video as a result of then you’ll be able to show that it’s genuine, it’s actual, it’s actually my voice, I’m actually right here with these concepts. Like thought leaders for writing anymore, it’s gonna get onerous.
Kate Mrozowski Lim (30:11.135)
Yeah.
Kate Mrozowski Lim (30:27.041)
Yeah, I believe I’d nonetheless, personally, I’d nonetheless rent a author or like a copywriter to love assist me with these things. Trigger I like, I can’t do it. After which if I simply put it into, into chat GPT, like write a factor of this, prefer it sounds so bizarre to me. I’m like, that is nothing like what I’d write.
Preston (30:36.942)
as a result of it’s like, properly, AI may’ve written that or an actual human being may’ve written that. However with video, it’s lots more durable to faux that.
Preston (30:47.118)
Yeah, precisely.
Kate Mrozowski Lim (30:50.313)
Yeah.
Preston (30:53.902)
Oh, completely.
Kate Mrozowski Lim (30:59.457)
Yeah, I imply, like that’s form of I’m questioning if like sooner or later persons are going to recover from even when for like a brief time recover from the hustle tradition as a result of I believe that that’s a product of it like how briskly the entire know-how modifications and progresses. I ponder if sooner or later all people’s gonna be like, okay, let’s relax for a minute, you recognize.
Preston (31:01.294)
Yeah, I imply, there’s already like respectable stuff, you recognize, it’s loopy what they will do with like speaking head movies and issues like that. And clearly CGI paired with AI, however like, I don’t know, I simply assume there’s an authenticity to video nonetheless that’s onerous to faux. Whereas writing, it’s getting very, very simple to faux that. And so for those who have been a author and also you have been saying like, ought to I be apprehensive? I’d be like, sure, it’s essential to adapt now.
It’s possibly slightly bit longer of a runway for you, however issues change actually quick, so who is aware of?
Preston (31:47.852)
Yeah, yeah.
It’s for positive not, it’s not 100 % but, nevertheless it’s getting very, excellent at it. And yeah, it’ll be actually attention-grabbing to observe over the following few years, as a result of it’s identical to transferring at lightning velocity proper now.
Kate Mrozowski Lim (32:06.505)
Yeah.
for positive.
Kate Mrozowski Lim (32:13.665)
Yeah, yeah, you do. I believe that’s just about it.
Kate Mrozowski Lim (32:26.177)
Yeah, if you need to see my work, my web site is www .blendingmode .com. It’s B -L -E -N -D -I -N -G -M -O -D -E .com. And I’m at all times on LinkedIn. So it’s Kate Mirzowski -Lym. And I’m in all probability going to must put my title within the present notes for the viewers.
Preston (32:27.534)
I don’t know. It’s onerous. It’s onerous to know. Trigger like each new technology that comes up, proper? If we’re coaching them that like, you recognize, the hustle tradition is the best way to go. Plus if you’re plus if you’re youthful, you will have far more power and just like the hustle. I used to assume the hustle was enjoyable, proper? However now, now I’m slightly bit older. I received three children. I received a household. I’m form of like, yeah, different folks can hustle. I’m simply gonna, I’m simply gonna steadily work on my enterprise. Um, and don’t get me unsuitable. I work onerous. I’ve lengthy days each infrequently, however most days are fairly chill. I simply,
Kate Mrozowski Lim (32:54.369)
Yeah. Thanks a lot, Preston. Thanks. You too.
Preston (32:56.92)
work on my enterprise, I preserve it, I develop it. So I don’t know, yeah, it’ll be attention-grabbing to see over time. I do know there’s much more conversations occurring within the entrepreneurship house round like psychological well being, not burning out, not hustling and grinding in any respect prices. So these are necessary conversations I believe to be having.
Preston (33:18.286)
Properly, what else is in your thoughts? The rest immediately, Kate? It’s been a variety of enjoyable chatting with you, catching up with you, listening to about your initiatives.
Preston (33:27.342)
Properly, nice. Let’s wrap it up there then. I actually respect you approaching the present. Why don’t you replace folks on the place they will join with you in the event that they need to rent you or study extra about your work?
Preston (33:58.636)
I’ll you should definitely do this. It’s lots simpler to spell mixing mode than to spell Kate Mirzowski limb. Okay, we’ll do this. Properly, thanks a lot. Yeah, it’s been a pleasure. Have an excellent day. Thanks everybody for listening and we’ll speak to you subsequent time.