We’re in search of an skilled and enthusiastic web optimization Specialist to assist us refine our content material technique and construct a sturdy web optimization framework that elevates Toggl’s authority, improves rankings, and in the end will increase income.
The wage for this place is €55,000 yearly, and we’re dedicated to reviewing salaries yearly based mostly on firm and particular person efficiency.
You’re free to decide on the place you’re employed so long as your most important location is between UTC-3 and UTC+4
The Function
As Toggl’s web optimization Specialist, you’ll report back to our Senior Content material Supervisor and work with the remainder of the advertising and marketing group to align our web optimization methods with broader advertising and marketing initiatives, guaranteeing our voice resonates throughout the B2B SaaS trade.
We’re in search of somebody who can proactively establish and implement new web optimization methods and alternatives to reinforce Toggl’s authority, rankings, and, in the end, income.
Day-to-day obligations which might be a part of attaining these objectives embrace:
- Align on month-to-month and quarterly web optimization priorities with the Senior Content material Supervisor and broader advertising and marketing group.
- Conduct complete key phrase analysis and develop informative web optimization briefs for content material writers.
- Monitor and optimize decaying articles and establish alternatives for enchancment.
- Develop and implement inside linkbuilding methods to reinforce key pages.
- Monitor and analyze high transactional key phrases and counsel methods for rating enhancements.
- Earn high-quality backlinks by outreach and strategic partnerships.
- Monitor web site well being utilizing Google Search Console and different instruments to deal with technical web optimization points.
- Set and monitor measurable web optimization objectives utilizing Google Analytics and different reporting strategies.
- Collaborate successfully with the advertising and marketing group to align and obtain shared objectives.
About You
We’re in search of somebody who’s not solely technically adept but in addition pushed by the objective of making value-rich content material that resonates with customers. It’s essential to us that you’ll be able to take full possession of your duties and work with others to realize your objectives.
If this additionally sounds such as you, we’d love to fulfill you. 👇
- 🤠 This isn’t your first web optimization rodeo. You’re on the level in your profession the place you’ve mastered content material advertising and marketing necessities like key phrase analysis and content material optimization. Creating profitable content material methods is second nature to you—bonus factors in case you’ve accomplished it for one more B2B SaaS earlier than.
- 🎸 You are a strategic thinker with a inventive aptitude. Information and up-to-date web optimization finest practices drive your methods. It’s okay (and most well-liked) in case you’re a bit extra on the technical aspect, however we’d like it in case you even have some expertise writing or optimizing content material that is each participating and enhances model visibility.
- 🔍 You’re detail-oriented by nature. You see nuances others miss, and folks recurrently inform you you’re an incredible communicator.
- 🐻❄️ You’re autonomous and self-sufficient. You’ll be able to expertly deal with your workflows and timelines and don’t have to be micro-managed. On the similar time, you’re an incredible collaborator who can work as a part of a group on larger tasks. Ya know, a distributed-but-connected type of vibe.
- 🧰 your method round an web optimization software stack. You are proficient with instruments like Ahrefs, Airtable, Google Search Console, and Clearscope. Studying shortly is your forte, and also you’re at all times experimenting with new tech, together with AI (we’d love to listen to your opinions about AI in web optimization, truly).
- 🏃You’re proactive. You are taking pleasure in getting issues accomplished and crossing them off your to-do listing. You have got a plan C in your plan B and don’t thoughts being scrappy to drive issues ahead.
- 🙃 You communicate meme. This one’s not essential to the onerous expertise for the position, per se, however we’d love a colleague who doesn’t thoughts cracking a joke or two within the advertising and marketing Slack channel.