Wednesday, February 12, 2025

Distant Senior Paid Advertising and marketing Strategist (US) at Typeform

In regards to the Position
Because the Senior Paid Advertising and marketing Strategist, you’ll handle our paid acquisition technique throughout platforms like Meta, LinkedIn, and Reddit, dealing with a six-figure month-to-month price range. Success on this function requires not solely deep technical experience in these platforms but additionally a complete understanding of the broader digital ecosystem to totally leverage their potential. 

You will personal the roadmap for our paid social efforts, from technique to execution, collaborating with cross-functional groups to ship on bold progress targets.

Issues you’ll do:

  • Lead and handle paid social channels, constructing and executing a transparent technique for buyer acquisition and income progress.
  • Collaborate throughout groups, significantly with influencer advertising, measurement, artistic, and operations, to make sure an built-in method to paid advertising.
  • Develop full-funnel methods that embody each demand creation and demand seize techniques.
  • A resilient angle towards uncertainty: you perceive that after a marketing campaign is launched, its success lies within the customers’ palms—and monitoring efficiency would possibly take time.
  • Robust problem-solving skills: when confronted with challenges, you proactively search options, whether or not it’s speaking to the fitting particular person, diving into documentation, or researching by yourself.
  • Wonderful communication abilities: you take pleasure in discussing your work, asking questions, and sharing your insights in open boards—like our all-hands conferences the place anybody could current.
  • A stability of strategic pondering and hands-on execution.

What you already deliver to the desk:

  • 6+ years of expertise in media shopping for and efficiency advertising, with a concentrate on paid social channels (e.g., Fb Adverts, LinkedIn Adverts, YouTube, TikTok).
  • Confirmed means to handle six-figure budgets whereas delivering sturdy efficiency.
  • Expertise integrating influencer content material into paid social methods.
  • Experience in working end-to-end campaigns—from ideation to pitch, artistic briefing, implementation, and efficiency measurement.
  • Robust analytical abilities, with the flexibility to interpret knowledge, monitor efficiency, and talk insights successfully.
  • A artistic mindset, pushed by outcomes but additionally the flexibility to suppose exterior the field in crafting impactful campaigns.
  • Strong understanding of digital measurement frameworks, together with tagging, attribution, and incrementality.


Good to Have:

  • Expertise with advert servers and trafficking campaigns.
  • Fingers-on expertise in SaaS or B2B lead-generation environments, significantly inside Gross sales or Advertising and marketing Know-how sectors.

Nobody likes a guessing sport — that’s why we listed the wage vary for this function. Plus, we provide a 5-10% bonus on prime of that, relying in your degree and efficiency. We maintain it basic so to start out as a result of we use the interview course of to find out the best degree and complete compensation for you primarily based in your location, schooling, expertise, data, and abilities. We additionally wish to ensure that pay is equitable throughout your group and that it aligns with market knowledge, however allow us to fear about these particulars. We’re all about conserving issues clear and trustworthy, so be at liberty to ask us any questions alongside the way in which!

Pay vary

$97,000 – $148,000 USD

*Typeform drives lots of of tens of millions of interactions annually, enabling conversational, human-centered experiences throughout the globe. We transfer as one group, empowering our collective efforts by valuing every particular person’s distinctive perspective. This fosters sturdy bonds grounded in respect, transparency, and belief. We champion our various buyer base by anticipating their wants and addressing their challenges with precedence. Dedicated to excellence, we maintain excessive expectations for ourselves and one another, repeatedly striving to ship distinctive outcomes.
We’re proud to be an equal-opportunity employer. We have a good time range and stand firmly in opposition to discrimination and harassment of any form—whether or not primarily based on race, shade, ancestry, faith, intercourse, nationwide origin, sexual orientation, age, citizenship, marital standing, incapacity, gender identification or expression, or veteran standing. Everyone seems to be welcome right here.

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