Key Tasks:
- Develop and implement a complete PPC technique for our purchasers, in collaboration with the Director of PPC, focusing on a number of channels, together with Google Adverts, Meta, LinkedIn, and different advert platforms.
- Construct and launch advert campaigns from scratch, together with key phrase analysis, advert group structuring, bid administration, and advert artistic growth.
- Repeatedly monitor, handle, and optimize campaigns to attain efficiency metrics similar to CTR, CPC, CPA, and ROI.
- Conduct A/B testing to determine high-performing advert creatives, touchdown pages, and focusing on methods.
- Collaborate with the content material and design groups to create compelling advert creatives that resonate with the target market and drive conversions.
- Analyze and report on marketing campaign efficiency, offering actionable insights and suggestions for enchancment.
- Keep up-to-date with business tendencies, platform updates, and finest practices to make sure optimum marketing campaign efficiency.
- Develop and handle advert budgets, making certain cost-effective campaigns align with total advertising and marketing targets.
- Work intently with the gross sales and product groups to align marketing campaign goals with enterprise targets and refine focusing on methods based mostly on buyer insights.
- Foster sturdy relationships with promoting platform representatives, making certain we obtain one of the best assist and entry to new options and beta alternatives.
- Fast, responsive, and proactive communication with purchasers with energetic accounts.
Necessities:
- A minimal of 3-5 years of expertise managing PPC campaigns, with a plus for any expertise in a B2B SaaS setting.
- Demonstrable expertise in managing campaigns throughout Google Adverts, Meta, and LinkedIn. Different advert platforms are a plus.
- Sturdy information of PPC platforms, instruments, and finest practices.
- Glorious analytical abilities and the power to interpret knowledge, determine tendencies, and optimize marketing campaign efficiency.
- Expertise with conversion monitoring, together with on-line and offline conversions
- Proficient in utilizing analytics and reporting instruments similar to Google Analytics, Google Looker Studio, or related platforms.
- Expertise with Hubspot and/or Salesforce is most popular however not required.
- Sturdy communication and presentation abilities, with the power to successfully convey complicated info to technical and non-technical stakeholders.
- Extremely organized, detail-oriented, and capable of handle a number of initiatives concurrently.
- Self-motivated, with the power to work independently and in a crew setting.
- Google Adverts and Fb Blueprint certifications are most popular however not required.
Compensation & Advantages:
- 100% Distant Work Setting
- Outcomes-oriented Work Setting
- Versatile working hours/holidays
- All typical US holidays noticed with full paid day without work