GMass is a Google Chrome extension that transforms Gmail into a robust e-mail advertising platform. Since 2015, we have grown right into a worthwhile enterprise with over 300,000 customers who’ve rated us a formidable 4.8/5 stars throughout greater than 10,000 opinions.
Our crew is small, various, and totally distributed, made up of multi-talented people who put on many hats and do plenty of various things.
We’re on the lookout for an advanced-level PPC specialist who can construct, launch, handle, and optimize our advert campaigns throughout Google Adverts, Bing, and numerous social media platforms. In case you have expertise in constructing model consciousness, driving buyer acquisition, and maximizing income progress, we encourage you to use.
Obligations embody:
- Analyzing market traits, figuring out goal audiences and alternatives, and creating marketing campaign methods.
- Creating and launching advert campaigns from scratch, which incorporates creating high-converting touchdown pages, conducting key phrase analysis, structuring advert teams, managing bids, and creating advert creatives.
- Repeatedly monitoring, managing, and optimizing campaigns to hit efficiency metrics objectives equivalent to CTR, CPC, CPA, and ROI, in addition to adjusting methods accordingly.
- Conducting common A/B testing to determine high-performing advert creatives, touchdown pages, and concentrating on methods.
- Collaborating with different crew members to create compelling advert creatives that resonate with the target market and drive conversions.
- Analyzing and reporting on marketing campaign efficiency, and using analytics instruments to trace and measure marketing campaign efficiency with a view to determine areas of enchancment and supply actionable insights to enhance campaigns.
- Staying up-to-date with trade traits, platform updates, and finest practices to make sure optimum marketing campaign efficiency.
- Growing and managing advert budgets, making certain cost-effective campaigns align with general firm income objectives.
{Qualifications}:
- Confirmed expertise in managing PPC campaigns and advert spends of $150k+ throughout numerous platforms (Google Adverts, Bing, social media)
- Expertise with key phrase analysis, bid administration, advert copywriting, touchdown web page creation, and A/B testing
- Proficiency in analytics instruments (Google Adverts, Google Tag Supervisor, and so forth) and data of search engine optimization ideas and the way they combine with PPC
- Robust analytical expertise to interpret knowledge and generate actionable insights
- Self-motivated, with the power to work independently and in a crew surroundings
- Good to haves: Google AdWords/Bing Certification & expertise working within the e-mail trade
Job Sort: Contract
Compensation: $80-$150k, primarily based on a number of components together with talent degree, {qualifications}, and placement.
Location: This function is totally distant and is open to candidates in all places. A robust fluency in English is critical as our campaigns are in English.
To Apply:
- E mail us at [email protected] and embody “PPC Specialist” within the topic line.
- Please summarize your expertise and {qualifications} in a canopy letter. We are going to learn each cowl letter personally — and at GMass, we at all times say the duvet letter is extra essential than the resume. So you probably have good {qualifications} however not essentially e-mail/B2B expertise, clarify how and why you’ll make the leap into what we’re doing.
- Say one thing in there to face out and to make it clear you’re not utilizing AI.
- Embrace a portfolio showcasing your writing samples and the campaigns you’ve got created or managed. Please embody hyperlinks, if doable. We might like to see the standard of your work and the way it aligns with our tasks, so present us your finest!
- Choose candidates can be interviewed.