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Description
Because the Head of Content material & Technique, you’ll lead the expansion of this new perform from ~$200k / yr to $1m+ / yr over the subsequent two years. You’ll accomplice with different proficient individuals throughout SketchDeck, together with BDs, Inventive Administrators and Account Administrators. You’ll oversee and increase our content material group, guaranteeing excellence throughout technique, digital advertising campaigns, web site content material, e mail advertising content material, copywriting and extra. This position experiences to the Founder & SVP of SketchDeck.
Areas of focus for this position:
- Oversee Content material & Technique Deliverables: Handle the content material manufacturing of assorted content material varieties, together with web sites, social media advertising campaigns, presentation decks, blogs, one-pagers, social media posts, emails, advert copy, and video scripts. Guarantee every bit aligns with the consumer’s model voice and targets whereas sustaining consistency and high quality throughout all platforms.
- Oversee & Develop a contractor expertise pool: Get to know our present pool of writers, editors, and strategists. Perceive their distinctive talent units, business expertise, working schedules, and undertaking preferences to match them effectively with the fitting initiatives. Establish gaps in our expertise pool and supply new freelancers as wanted to make sure we will ship on various content material wants.
- Act as a Sturdy Editor: Function an editorial lead, leaping into paperwork to supply path and suggestions, depart constructive feedback, ask questions, and information writers towards producing high-quality work. Provide assist to assist writers hone their craft, guaranteeing each deliverable meets SketchDeck’s requirements and resonates with the target market.
- Help enterprise improvement & consumer communications: Be part of BD group on pitches involving content material, appearing as an issue professional and constructing consumer confidence within the answer. Help consumer communication for energetic initiatives and account involving content material.
- Scope and Estimate Initiatives: Work intently with the enterprise improvement and undertaking administration groups to scope content material choices precisely. Present estimates for initiatives, and help in discovery classes to align methods with consumer targets whereas staying inside finances.
- Develop and Execute Consumer-Centered Content material Technique: Create tailor-made content material methods that align with every consumer’s model targets, target market, and market traits. Present strategic path for shoppers in each B2B and B2C industries, guaranteeing that the deliverable resonates and drives measurable affect.
- Implement Processes and High quality Management: Set up and refine workflows that guarantee clean collaboration between content material and design groups. Introduce high quality assurance measures to take care of excessive requirements all through the creation course of. Educate the group on managing content material initiatives, guaranteeing seamless integration into our broader inventive providers.
- Develop Content material and Technique Providers: Thoughtfully increase SketchDeck’s content material and technique providers. Establish new development alternatives and improve our choices to satisfy the evolving wants of our shoppers. Develop processes and frameworks to scale our providers whereas sustaining high quality and creativity.
- Collaborate with Cross-Purposeful Groups: Work intently with the Head of Digital, Head of Video and Picture, and Account Administrators to supply complete options. Develop built-in content material methods that leverage our full suite of providers, offering shoppers with cohesive, multi-channel campaigns.
What you deliver to the desk:
- Strategic and Analytical Mindset: You’ve got a knack for balancing the large image with detailed execution, utilizing information and metrics to form content material methods that resonate with goal audiences and drive outcomes.
- Versatile Experience: Your various expertise covers social posts, emails, white papers, technical writing, model technique, pitch decks, C-suite displays, and extra. You deliver the flexibleness wanted to ship compelling content material throughout varied codecs.
- B2B expertise: you excel at simplifying complicated ideas for skilled audiences, crafting content material that each informs and engages. While additionally curatingÂ
- B2C expertise: perceive and craft messaging that resonates with client audiences.
- Entrepreneurial: Skill to shift between strategic planning, writing, and group assist, you successfully handle fast requests from shoppers, PMs, and contractors whereas sustaining excessive requirements. You get accomplished what’s wanted to face up and develop this functionality.
- Good Communication: You current concepts and methods with readability, avoiding jargon and making complicated subjects accessible.Â
- Pattern-Conscious: You keep up to date on the newest content material and advertising traits, constantly bringing contemporary concepts and finest practices to maintain our methods related and efficient.
- Balanced Method: You expertly juggle strategic management with hands-on creation, supporting your group whereas managing your personal workload to make sure high-quality outcomes.
- Proactivity: In a remote-first setting, you are taking possession and drive development. when to dive into initiatives, prepared the ground, and get the fitting assist to make sure profitable outcomes.
- Relationship Builder: You thrive in a world, distant neighborhood, constructing sturdy connections with colleagues, shoppers, and contractors, fostering collaboration and shared success.
Necessities:
- No less than 10 years in a inventive or advertising company
- Confirmed expertise in content material creation, editorial oversight, and main content material groups.
- Skill to develop long-term content material methods that align with enterprise targets and market traits.
- Confirmed monitor file of scaling content material and technique providers.
- Sturdy management abilities to handle, encourage, and collaborate with cross-functional groups.
- Expert in evaluating and implementing new instruments and staying forward of content material and advertising traits.
Advantages:
We delight ourselves on being an important place to work. By becoming a member of the group, you’ll get:
- Wage vary: $100k – $130k base + ~$10k+ / yr variable feeÂ
- Medical insurance (medical, dental, and imaginative and prescient)
- 401(okay) with firm match
- Totally distant working (that began pre-covid and can proceed after!)
- Paid day without work that grows with tenure
- Annual firm retreatÂ
- Pc {hardware} of your alternative (as much as $1500)
- $500 in direction of your workplace setup bills
- To work with a proficient group of creatives, enterprise individuals, and engineers!