Tuesday, April 8, 2025

Distant Head of Advertising and marketing / Crypto at Koinly

Time zones: SBT (UTC +11), GMT (UTC +0), CET (UTC +1), EET (UTC +2), MSK (UTC +3)

As Koinly’s Head of Advertising and marketing, you’ll be on the forefront of driving our progress within the quickly evolving crypto area. You’ll develop and execute advertising and marketing methods that not solely appeal to customers however place Koinly because the go-to title in crypto taxes. This position requires experience in product advertising and marketing, Search engine optimization and partnerships and the best candidate is somebody who thrives in a fast-paced surroundings, turning concepts into outcomes that make a distinction.

Tasks

  • Create and run a advertising and marketing technique that grows our consumer base, boosts visibility, and aligns with Koinly’s objectives.
  • Form and refine Koinly’s model story, messaging, and worth proposition to attach with our viewers throughout all channels.
  • Plan and execute product advertising and marketing methods, together with launches for brand new options, that clearly talk the worth of Koinly to customers.
  • Lead the creation of Search engine optimization-friendly, high-quality content material to drive natural site visitors, enhance rankings, and place Koinly as a go-to useful resource in crypto
  • Construct robust partnerships with main gamers like Revolut and Crypto.com, utilizing joint campaigns to develop our model and consumer base
  • Monitor key metrics, analyze what’s working, and tweak campaigns to get the very best outcomes.
  • Handle and mentor a small advertising and marketing staff, setting clear objectives and making certain initiatives are delivered with creativity and accountability.
  • Ship advertising and marketing initiatives shortly and effectively, holding high quality excessive and assembly tight deadlines in a fast-moving surroundings.
  • Keep on high of crypto/Web3 traits to create related campaigns and maintain Koinly forward of the curve.

Necessities

  • Stable expertise main advertising and marketing groups, with a robust background in product advertising and marketing, content material technique, and Search engine optimization.
  • Nice communicator with expertise constructing robust relationships with companions and stakeholders.
  • Expert in writing participating, Search engine optimization-friendly content material and crafting messaging that connects with audiences.
  • Deep understanding of the crypto/Web3 area and its distinctive viewers.
  • Arms-on and capable of stability big-picture technique with getting issues performed.
  • Confirmed observe report of managing small groups, collaborating throughout departments, and dealing with freelancers
  • Information-driven with a knack for analyzing metrics and utilizing insights to enhance outcomes.
  • Expertise managing budgets and getting essentially the most influence from each greenback spent.

What we are able to give you

💰Extremely aggressive bundle
🏡Absolutely distant position (with versatile work hours)
🎄32 holidays each year (incl. public holidays)
👨‍💻Co-working area funds

About us

At Koinly, we’re constructing software program to assist crypto buyers keep compliant with their tax obligations and maintain observe of their investments. We launched the primary model of our platform in 2019 and have since grown to over 1.5M customers by fixing a extremely technical downside and saving our customers numerous hours of labor (see what our clients say). All of this with a small staff of tremendous clever and devoted people!

Our values & work surroundings

As a startup we worth effectivity above all else. Our staff construction is flat and targeted the place each particular person has a essential position that straight impacts our customers. You’ll not discover any center managers or pointless conferences right here. The environment is finest suited for those who are hands-on, wish to take possession and most significantly – are self-learners.
Our staff relies in Europe so we attempt to work within the UK timezone however are versatile on the work timings. Everybody is predicted to work 40 hours and no extra. We extremely worth individuals that may prioritise their work, know what instruments to make use of to work effectively and might arrange processes to amplify the influence of their time.

What to anticipate in your first month

That is essentially the most decisive a part of your tenure at Koinly. You’ll be assessed in your technical abilities and the way shortly you’ll be able to develop into operational. A great benchmark is to attempt Koinly out your self, you probably have a tough time understanding what it does then issues is not going to get any simpler. In any case, we count on our customers to have the ability to do their taxes with Koinly in underneath 20 minutes. An curiosity in crypto (past simply bitcoin) is a serious benefit.

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