Your Half in Our Mission:
Because the Fractional Development Advertising and marketing Supervisor, you’ll work carefully with the Head of Advertising and marketing and the broader advertising and marketing staff to develop and execute methods that drive subscriber acquisition, conversion, and retention. This strategic, hands-on function will play a vital half in scaling our advertising and marketing efforts and overseeing key tasks, comparable to a CRM migration in collaboration with the product staff.
This function studies to the Head of Advertising and marketing and can be part-time (2-3 days per week) for 2-3 months.
Position is open to Australia, U.S. and Canada candidates.
What You’ll Be Doing…
- Develop and implement acquisition, conversion, and retention methods to develop Tinybeans’ subscriber base.
- Handle and optimise paid media campaigns throughout key platforms, driving cost-effective acquisition and engagement.
- Oversee and information affiliate marketing online initiatives to make sure they contribute considerably to subscriber development.
- Collaborate with the product staff to plan and execute a CRM migration challenge, guaranteeing a seamless transition with minimal disruption to operations.
- Present mentorship and strategic oversight for marketing campaign optimisation, guaranteeing consistency in method and outcomes.
- Contribute to broader development technique improvement, encompassing CRM, paid media, and search engine optimisation, with a data-driven give attention to person acquisition and retention.
- Step in to handle or present path on key channels during times of staff transition or if protection is required.
Who We’re Wanting For…
- 7+ years of expertise in paid media development, demonstrating a confirmed observe file in scaling campaigns.
- 5+ years of experience in CRM platforms, with a give attention to person segmentation, lifecycle advertising and marketing, and buyer retention.
- Expertise mentoring, coaching, or main groups for steady development and improvement.
- Robust analytical expertise, with the power to derive insights from information and act on them strategically.
- A proactive, collaborative method, with distinctive communication expertise and the power to handle cross-functional tasks.
- search engine optimisation experience is a bonus, showcasing your means to reinforce natural attain and strengthen total advertising and marketing efficiency.
Standards For Success…
- Strategic and tactical stability: Able to high-level strategic pondering, however prepared to roll up your sleeves and get issues accomplished.
- Outcomes-oriented: Centered on assembly KPIs and driving measurable outcomes.
- Management and mentorship: Capable of encourage and information junior staff members to raise their expertise.
- Adaptable and agile: Comfy navigating altering priorities and environments.
Who We’re Wanting For…
- 7+ years of expertise in paid media development, demonstrating a confirmed observe file in scaling campaigns.
- 5+ years of experience in CRM platforms, with a give attention to person segmentation, lifecycle advertising and marketing, and buyer retention.
- Expertise mentoring, coaching, or main groups for steady development and improvement.
- Robust analytical expertise, with the power to derive insights from information and act on them strategically.
- A proactive, collaborative method, with distinctive communication expertise and the power to handle cross-functional tasks.
- search engine optimisation experience is a bonus, showcasing your means to reinforce natural attain and strengthen total advertising and marketing efficiency.
Location & Hours
- Desire for Australia or U.S and Canada Pacific Time
- The staff is based in North America and Australia. This function would require overlapping enterprise hours (e.g, 6am AEST) and hours/days might be flexed accordingly.