Wednesday, February 12, 2025

Distant Enterprise Advertising and marketing Manger at Information Ladder


Firm Overview:
Information Ladder is a number one supplier of knowledge matching, cleaning, and preparation options, empowering companies worldwide to leverage high-quality, correct knowledge for smarter choices. As we proceed to drive data-driven transformation throughout industries, we’re on the lookout for a Head of Advertising and marketing to form our technique, champion natural progress, and scale our advertising and marketing efforts globally. This position is distant, and we welcome expertise from anyplace on the planet to hitch us in our mission.

Place Overview:
Because the Head of Advertising and marketing, you’ll lead and increase our advertising and marketing staff, guiding the technique and execution throughout natural search, content material advertising and marketing, account-based advertising and marketing, e mail advertising and marketing, and strategic associate alliances. This position is pivotal in establishing Information Ladder as a thought chief in knowledge high quality options, nurturing certified leads, and constructing sturdy, lasting partnerships.


Natural Search and web optimization:

  • Personal and drive web optimization methods to develop natural visitors, leads, and engagement.
  • Collaborate with cross-functional groups to optimize the web site, improve content material high quality, and guarantee a strong key phrase technique.
  • Lead efforts to trace, analyze, and enhance search rankings and conversion charges for related key phrases.

Content material Advertising and marketing and Thought Management:

  • Develop a compelling content material technique that educates and engages our target market, solidifying Information Ladder’s position as an business chief.
  • Oversee the creation of assorted content material types, together with weblog posts, whitepapers, case research, movies, and webinars.
  • Handle third-party content material contributors, guaranteeing high quality, model alignment, and relevance.

Account-Based mostly Advertising and marketing (ABM):

  • Design and execute ABM campaigns concentrating on high-value accounts throughout a number of industries.
  • Work intently with Gross sales to outline goal accounts, customise content material, and drive alignment for enhanced lead high quality and conversion.
  • Observe and report ABM program effectiveness, refining campaigns based mostly on efficiency knowledge.

Electronic mail Advertising and marketing and Nurture Applications:

  • Construct and handle e mail advertising and marketing campaigns to nurture leads, retain clients, and help product adoption.
  • Section audiences and personalize e mail journeys to ship related, well timed content material at every stage of the customer’s journey.
  • Use knowledge insights to check and optimize e mail efficiency, rising engagement and conversion.

Strategic Accomplice Alliances:

  • Determine, have interaction, and domesticate partnerships with complementary system integrators and software program resellers to increase Information Ladder’s attain and options.
  • Collaborate with companions to create joint advertising and marketing initiatives that amplify Information Ladder’s worth proposition and drive income progress.
  • Measure the effectiveness of alliances, monitoring their contribution to steer era and model consciousness.
  • 8+ years of B2B SaaS advertising and marketing expertise, with a robust give attention to natural progress, web optimization, content material, and associate advertising and marketing.
  • Confirmed experience in driving natural search efficiency and managing web optimization methods to extend visibility and engagement.
  • Deep expertise in content material advertising and marketing, together with managing content material technique, manufacturing, and distribution to help demand era.
  • Robust understanding of ABM rules, in a position to design and execute extremely focused campaigns with a give attention to measurable outcomes.
  • Arms-on expertise with e mail advertising and marketing platforms, CRM, and advertising and marketing automation instruments, reminiscent of Zoho One Suite, ActiveCampaign, and so on.
  • Demonstrated success in constructing and managing strategic alliances with business companions.
  • Distinctive communication expertise, each written and verbal, and the flexibility to current concepts to stakeholders in any respect ranges.
  • Extremely data-driven and detail-oriented, with a knack for translating knowledge insights into actionable methods.
To use, please document a 60-second Loom.com video telling us why you are the most effective match for this job and ship it to [email protected] alongside along with your resume. Please guarantee the e-mail topic line is: “Enterprise Advertising and marketing Utility: DL”.

All functions that should not have this precise topic line, the resume hooked up, and the loom video hyperlink might be mechanically disqualified.

Why Information Ladder?

We’re a staff of innovators, thinkers, and creators who imagine that empowered knowledge can remodel industries. At Information Ladder, we worth inclusivity, authenticity, and a shared dedication to excellence. If you happen to’re on the lookout for a chance to make a long-lasting impression in a fast-growing tech firm and assist form the way forward for knowledge high quality, we encourage you to use!

Equal Alternative Employment:
Information Ladder is dedicated to range and creating an inclusive surroundings for all workers. We encourage functions from all backgrounds and experiences.

Related Articles

Latest Articles