Place Description
About Us
We’re a totally distant e mail advertising company headquartered in Los Angeles, rising quickly (4.3x in 2022), and in search of an distinctive A-player, E mail Technique Crew Result in elevate our group additional.
Our Beliefs:
- We uphold the very best requirements of excellence and search A-players solely. In the event you’re able to be challenged, develop, and have immense affect on the street to an 8-figure firm, that is the place for you.
- Work Exhausting, Play Exhausting: We imagine that our staff are certainly one of our most essential belongings. Figuring out the calls for of company life, we’ve sculpted insurance policies to make sure our group can recuperate and deal with every day with an pleasure and vigor to go deep for shoppers. This implies you get a 4-day work-week, 20 days PTO, 100% distant work coverage, and versatile work hours (ET/PT) that adapt to your life.
- Tradition of HEART: Each motion we take and resolution we make is rooted in our core values: Honesty, Excellence, a Optimistic Perspective, Outcomes, and Trustworthiness. We reside by our values.
- Empowerment and Accountability: With the liberty we offer, we belief in your self-responsibility. The factor that binds us all? We care deeply. Each group member is integral to our mission, sharing a deep dedication to our firm, our shoppers, and making a ripple impact of positivity.
If this sounds such as you, and also you possibly even fancy a recent coconut or piña colada at sundown (irrelevant to the function, however nonetheless enjoyable), you would possibly’ve simply discovered your tribe. Dive deeper under.
Who Are We Trying For?
This function is just not a stroll within the park. Moderately, it’s a chance to go away your mark within the progress in direction of an 8-figure company.
We’re in search of distinctive, not good. The Lebron James and Serena Williams of group management and e mail advertising. The proper particular person for this function is an professional in e-commerce retention advertising, has expertise in constructing and creating company groups, and is an inspiring chief to their friends. However most significantly, cares deeply concerning the work they do for his or her shoppers, and is sort. The advantage of this function is that you just actually get to come back in, have large affect, and form your individual function and trajectory on this firm.
The Position
Because the E mail Strategist Crew Lead, you may information, coach, and develop our E mail Strategist group whereas creating high-quality e mail methods and making certain shopper work is executed flawlessly.
Key Tasks:
Division Improvement:
- KPI Progress: Frequently engaged on enhancing the division processes and KPIs.
- Workflow Optimization: Optimizing present workflows primarily based on new business best-practices, clever testing, and effectivity KPIs.
- Getting ready Division Progress: Actively making ready the division for continued progress together with help in hiring choices.
Strategic Planning and Execution:
- Creating and Implementing E mail Advertising and marketing Methods: Creating progressive and efficient e mail advertising methods that align with every shopper’s objectives and general advertising technique. This consists of managing all the e mail advertising course of, from checklist creation and segmentation to designing focused campaigns, testing, and optimization. Creating best-in-class methods for the group to make use of.
- Knowledge Evaluation and Efficiency Monitoring: Monitoring and analyzing marketing campaign efficiency knowledge to tell strategic changes, together with open charges, click-through charges, conversion charges, and general ROI. This additionally consists of creating and monitoring e mail advertising KPIs and making ready efficiency reviews for shoppers.
- Testing and Optimization: Operating A/B assessments to establish the simplest e mail parts (topic traces, content material, design, and so forth.) and making essential changes to enhance efficiency.
Crew Management:
- Crew Management and Coordination: Main and managing the e-mail advertising group, together with designers, and knowledge analysts. This consists of coordinating workflow, setting group aims, and making certain well timed and high-quality execution of duties. This moreover consists of creating particular person coaching plans for group members, assembly with them bi-weekly, and holding their quarterly evaluate.
- Coaching and Improvement: Making certain the group is up-to-date with the most recent e mail advertising traits and instruments, arranging for essential coaching and growth packages as wanted.
Shopper Relationship Administration:
- Account Administration: Constructing and sustaining sturdy relationships with shoppers, understanding their wants and objectives, and appearing as the principle level of contact for all e mail marketing-related communication.
- Mission Administration: Overseeing the progress of e mail advertising initiatives from initiation to completion. This consists of coordinating with totally different group members, managing timelines and budgets, and making certain that every one deliverables meet the shopper’s expectations.
- Reporting and Communication: Frequently speaking with shoppers concerning the progress and outcomes of their e mail campaigns, addressing any issues they might have, and making certain their satisfaction with the service offered.
- Shopper Retention and Enlargement: Working to retain present shoppers and broaden providers the place doable, which can contain figuring out upselling or cross-selling alternatives.
Desired Outcomes & Objectives Of The Position:
- Shopper Retention: Preserve a shopper churn charge of lower than 5% per quarter.
- Shopper Administration: Collaboratively deal with 10-15 shoppers and handle the E mail Strategist group with every pod dealing with the identical quantity of shoppers.
- ROI: Guarantee shoppers obtain a minimal of 5x ROI on their funding with The E mail Entrepreneurs.
- Crew Member Retention: Preserve a group member churn charge of lower than 5%.
- Operational Effectivity: Improve turnaround occasions for marketing campaign conception to execution, aiming for a ten% enchancment quarter-on-quarter.
Who Will Be Profitable In This Position?
- Resilience & Adaptability: Thrive below stress and alter, with the capability to excel in a dynamic atmosphere.
- Innate Qualities: A mix of humility, drive for achievement, and real kindness.
- Element-Oriented: A fervent consideration to element, coupled with a dedication to producing top-tier work.
- Organized Thinker: Distinctive organizational and prioritization abilities, melded with inventive and analytical prowess.
- Efficient Communicator: Excessive emotional intelligence with superior verbal, written, and interpersonal communication talents.
- Advertising and marketing Acumen: Familiarity with numerous advertising channels (e.g., website positioning, Fb Advertisements, Google Advertisements, and PR) and lifecycle e mail advertising.
- Device Proficiency: Data of e mail advertising instruments like Klaviyo, Marketo, MailChimp, and Bronto.
- Finest Practices Adherence: Experience in e mail greatest practices, from design to deliverability, together with CAN-SPAM laws.
- Most well-liked: Expertise in e-commerce, company settings, and a foundational understanding.
What We Supply:
- 4-day work-week (Monday – Thursday).
- 100% distant work coverage and versatile work occasions in accordance with ET / PT hours.
- 20 days PTO
- Funding in private {and professional} progress. Weekly espresso & learns, and extra.
- Distinctive group to work, study, develop, and have enjoyable with.
- Develop with us: Inner progress alternatives and the power to form a younger firm’s trajectory and tradition.
- Comp plan is variable primarily based on achievement of bonuses and might scale infinitely
The E mail Entrepreneurs present equal employment alternatives to all staff and candidates for employment with out regard to race, colour, faith, age, intercourse, nationwide origin, incapacity standing, genetics, protected veteran standing, sexual orientation, gender id or expression, or every other attribute protected by federal, state or native legal guidelines.
This coverage applies to all phrases and circumstances of employment, together with recruiting, hiring, placement, promotion, termination, layoff, recall, switch, leaves of absence, compensation, and coaching.