LawnStarter is the nation’s main on-demand platform for garden care and landscaping providers, and our imaginative and prescient is to be a one-stop store for all out of doors house providers. Over the previous 10 years, we have grown to 120 metro areas, raised $30 million in funding, and purchased our largest competitor, solidifying our management within the area.
We’re searching for a data-driven, strategic, and customer-focused Digital Progress Advertising and marketing Supervisor to supervise key acquisition and development channels.
This function is essential for driving buyer acquisition, bettering lead high quality, optimizing cost-per-lead, and enhancing our fame throughout a number of platforms and types
What you will be chargeable for
Channel Administration: You will handle lead acquisition efforts throughout varied digital platforms, specializing in optimizing channel efficiency to drive development and improve model visibility. This consists of dealing with partnership, affiliate, and native itemizing channels to make sure a complete method to buyer engagement.
Buyer Success Oversight: You will information our accomplice success group to ship wonderful service to guide companions, hit key efficiency targets, and strengthen our most beneficial lead accomplice relationships.
Status and Assessment Administration: You will handle and monitor our rankings and evaluate platforms to strengthen model fame, actively responding to buyer suggestions and selling constructive experiences.
Professional Acquisition Administration: Handle posting actions throughout varied channels to assist professional acquisition, guaranteeing an optimum posting frequency to keep up a gentle circulate of latest professional signups.
Course of Automation: You will make the most of instruments and applied sciences like Retool and Zapier to streamline operational workflows, rising effectivity by means of automation and lowering handbook processes.
Referral Program Progress: You will develop and improve the referral program to extend buyer acquisition, leveraging strategic partnerships and progressive incentives to drive participation and outcomes.
Cross-Practical Collaboration: You will work intently with product, gross sales, engineering, and customer support groups to align channel methods with broader enterprise goals, guaranteeing that our efforts assist total firm objectives.
Exploring New Channels: You will consistently consider and check new acquisition channels, ideating and iterating methods to find alternatives that ship constructive ROI and contribute to enterprise development.
Necessities
What we’re searching for
Channel Administration Experience: You are expert at optimizing lead conversion by means of efficient administration of lead companions, advertising automation platforms, and buyer communications. You excel at analyzing efficiency metrics, implementing data-driven enhancements, and sustaining excessive service high quality requirements throughout a number of channels.
Expertise with Multi-Channel Acquisition: This function is greater than managing a single channel – it requires overseeing a number of acquisition channels at scale, every with distinctive calls for and seasonality. You’ve got efficiently managed paid, affiliate, and native listings channels to drive development, with expertise in balancing acquisition objectives throughout a wide range of digital advertising platforms.
Knowledge-Pushed Marketer: You’re each analytically minded and enterprise savvy, expert at deciphering knowledge to tell technique. Proficiency in knowledge instruments like Excel and SQL is a should. You may translate insights into actionable methods, sharing outcomes with stakeholders to information decision-making.
Course of Automation and Effectivity Mindset: You are resourceful, at all times searching for methods to extend effectivity by means of automation and AI. You’ve got expertise with instruments like Zapier to streamline workflows, enabling the group to scale acquisition efforts whereas lowering handbook work.
Palms-On and Staff-Oriented: As a key contributor, you will be straight concerned within the every day administration of channel operations. You’re employed properly inside a group, actively dealing with duties, and collaborating throughout departments to make sure clean execution and alignment with broader objectives.
Advantages
- Nice Tradition: One of many high locations to work in Austin in 2018, 2019, and 2020, and within the US in 2021, we’re all in regards to the group. That is why we have now spent a large period of time discovering humble, passionate, and sensible people that you’re going to get to work with day by day.
- Work from the consolation of your personal house
- $55-$65k USD yearly, relying on expertise