We’re in search of a Digital Advertising and marketing Specialist to handle and optimize our paid digital advertising efforts throughout the US and UK markets, whereas supporting country-specific onboarding initiatives as we increase globally. This position is hands-on and can contain shut collaboration with the World Advertising and marketing Director to execute campaigns that drive measurable outcomes. The best candidate could have expertise in paid media, e mail advertising, and dealing inside a dynamic, multinational setting.
About You
You’re a results-driven digital marketer with a robust background in paid media and greater than 3 years of expertise within the subject. Expertise in an company setting is a big plus. You thrive in a collaborative setting and are comfy managing campaigns throughout a number of platforms and markets. You’re detail-oriented, adaptable, and obsessed with utilizing knowledge to optimize efficiency.
Along with hands-on experience with paid platforms, you carry stable data of GA and GTM to trace and measure efficiency successfully. You’re additionally acquainted with CRM platforms and perceive how they combine into advertising workflows. You excel in dynamic, fast-paced environments and are fluent in English, with the flexibility to work successfully with distant groups.
Obligations
Paid Media Administration
- Plan, execute, and optimize paid advertising campaigns throughout platforms similar to Google Advertisements, Meta, Bing and others for the US and UK markets
- Analyze marketing campaign efficiency and supply actionable insights to enhance ROI
- Execute A/B exams for touchdown pages to enhance conversion charges
- Collaborate on methods to open/restructure paid advertising in new international locations throughout onboarding phases
- Produce weekly studies on the outcomes of promoting efforts
E-mail Advertising and marketing
- Develop and handle e mail advertising campaigns, together with segmentation, A/B testing, and efficiency monitoring
- Work with the World Advertising and marketing Director to create and refine automated e mail workflows for lead nurturing and retention
Nation-Particular Advertising and marketing Help
- Help with onboarding new international locations by evaluating and supporting their advertising efforts
- Present hands-on help to determine paid advertising campaigns the place wanted
- Guarantee all campaigns align with international model pointers and messaging
Collaboration and Reporting
- Report back to and with the World Advertising and marketing Director to align methods and targets
- Generate common studies on marketing campaign efficiency, figuring out traits and alternatives for progress
- Keep up to date on business traits and suggest modern methods to remain forward of the competitors
Abilities and {Qualifications}
- Confirmed expertise in paid digital advertising throughout platforms similar to Google Advertisements, Fb Advertisements, Bing and LinkedIn, and many others
- Sturdy analytical abilities with expertise in marketing campaign monitoring, optimization, and reporting
- Proficiency in e mail advertising instruments (e.g., Mailchimp, HubSpot, Drip, or related) and CRM platforms
- Glorious communication and organizational abilities
- Expertise working in a worldwide non-profit, working with a distant staff or in a multinational group most well-liked
- Company background is a robust plus
- Fluency in English (written and verbal)I
Pay and advantages Our pay ranges are set in accordance with a formulation that mixes above-median market charge knowledge for the position (we pay fifty fifth percentile of New York market charge for this position, primarily based on Payscale knowledge) adjusted in your native price of residing primarily based on Numbeo knowledge.
We take the problem of equitable pay very significantly, and we apply our pay formulation to all staff who work 80% or extra of full-time hours with us.
Range and inclusion We care about range – we try to make sure all of our staff really feel included and might carry their complete selves to work however we additionally know that this work isn’t ‘finished’ or full, and that we are able to at all times enhance.
Our staff is totally distant, residing and dealing throughout 20 international locations internationally, and we’d love to listen to how one can add to our particular tradition at MFI.