Time zones: GMT (UTC +0)
Hey 👋 I’m Emily, Senior Development Advertising Supervisor at Pinpoint.
We’re a high-growth, bootstrapped HR-tech start-up constructing and promoting software program that helps in-house recruitment groups appeal to, rent, and onboard the precise expertise. At present, we’ve got a robust basis in place, with a mature product, speedy progress, sturdy product-market match, and glad prospects.
In 2024, we have to determine the channels that may launch us into our subsequent section of progress, and we’re in search of a Development Advertising Supervisor to assist us obtain this. You’ll be our staff’s scientist and tinkerer, stuffed with concepts for brand spanking new experiments and advert ideas we may attempt.
A couple of issues to notice earlier than you apply:
- It is a absolutely distant position, however we’re in search of somebody within the UK who is ready to be a part of occasional in-person staff meetups in London.
- You’ll be working immediately in platforms your self, not working with an company.
- You’ll be doing your individual copywriting, however we do have a design company to assist with imagery.
- That is an especially crowded house and we’ve got to be 1% extra inventive than our rivals. We can’t succeed by doing the identical issues everybody else is doing.
- We’re a small staff with heaps to do. We rent folks with broad skillsets preferring to leap in and determine issues out on their very own fairly than ready on another person.
- Take over current paid advertising campaigns throughout LinkedIn, Google Advertisements, and PPC.
- Run experiments to enhance the ROI of current campaigns and check out new digital channels, similar to Meta, Reddit, or Show.
- Handle adverts end-to-end, from ideation, to copywriting, to design briefs, to importing into platform, to reporting and optimizing over time.
- Frequently recommend your individual concepts for advert campaigns or progress experiments, backed up with information.
- Report on advertising exercise on an everyday cadence, monitoring KPIs and articulating what the outcomes imply for our technique shifting forwards.
- Contribute to wider campaigns as a part of the expansion advertising perform, for instance occasions, web site conversion optimization, influencer campaigns, and social media stunts.
- Contribute to income objectives—generate and seize demand that ensures the entire Advertising & Gross sales staff reliably hits our objectives for brand spanking new alternatives, pipeline, income, retention, and churn.
Tech stack: Hubspot, WordPress,Ahrefs,Descript, Figma, Asana, GSuite, Slack, Notion.
- At the least 3 years of expertise in progress, digital, or efficiency advertising.
- Expertise operating B2B adverts on at the least one advert platform, with willingness to use this expertise to different platforms as wanted.
- Sturdy urge for food for studying new expertise and applied sciences.
- Curious mindset with skill to strategy issues from first ideas to develop inventive options, experiments, and checks.
- Startup expertise and the power to work effectively with restricted assets.
- Scrappy perspective and willpower to beat challenges and get issues finished.
- Skill to stability planning with execution.
- Enthusiasm for each diving into channels to make granular adjustments and analyzing numbers to contribute to technique.
- Comfy writing advert copy in a conversational, non-generic type.
- Want to work in a small staff with bold objectives.
- Based mostly within the UK.