00:00:00: Introduction
00:01:12: Thought for motion 1: state of affairs, complication and backbone
00:02:59: Thought for motion 2: Ansoff Matrix
00:04:19: Helpful assets
00:06:28: Remaining ideas
Helen Tupper: So, right now we’re on talent quantity 6 of the dash, which is all about strategic considering. And we expect this can be a actually essential talent so that you can concentrate on in your Squiggly Profession, as a result of it lets you zoom out, it lets you look forward and there’s a lot at work that’s all in regards to the daily, it’s extremely fast. I really feel like for those who did not concentrate on strategic considering, I really feel like most issues that occur pull you in direction of —
Sarah Ellis: Brief time period.
Helen Tupper: Yeah, brief time period, “How do I get extra accomplished right now? How do I get by way of my emails this week? And I feel you’re naturally higher at this. We regularly speak about Sarah, even with like diaries, you are such a look-ahead individual, as a result of you could have like, “What we’re attempting to realize, after which how does my diary mirror it?” Whereas if I do not concentrate on this, I am a really like, “What does my diary say I have to do right now?” And that implies that you would possibly miss out on the larger image, you would possibly head within the flawed course, you will get very busy doing with out figuring out whether or not it is truly delivering what you need out of your work. And so, the extra we are able to construct strategic considering as a talent, the extra we are able to nonetheless ship on the day-to-day, however you just be sure you’re shifting in the appropriate course by way of your impression and in addition your growth.
Sarah Ellis: So, the framework that I will share is named SCR, and this stands for Scenario, Complication and Decision. So, you realize for those who’re attempting to assume strategically about one thing, a undertaking you are engaged on, perhaps an issue you are attempting to unravel, even simply the job that you just do, I feel this can be a actually easy three-step course of simply to provide you a information to assume one thing by way of. So, your state of affairs is, “Nicely, what’s taking place proper now? Describe the present state of affairs”. And after I was taught to do that it was all the time, preserve it as brief, easy and particular as potential. So, if you are able to do your state of affairs in a sentence, nice. However I’d all the time restrict to not more than a paragraph.
Complication is the explanation that the state of affairs requires some motion. So, I all the time assume that is normally impediment or alternative, so what’s not working, or what are you enthusiastic about; what are you able to see that would occur however perhaps is not taking place right now?
After which the decision is, what do we have to resolve this complication or to seize the chance? I feel right here you get into each why does this matter and what do we have to do? So, it is good as a result of it kind of connects you to each targets, which is strategic considering, so like why is that this essential; however then you definitely do begin to get into, with decision, act and motion, “Okay, properly if that issues to us, if we actually wish to develop into three extra nations, what we have to do now could be…” So, to your level, it is kind of the wanting forward by way of what’s coming subsequent, however then connecting it again to what does that imply for the now, since you by no means wish to do strategic considering in a vacuum. There isn’t any level simply going, “Oh, properly that is kind of the place we might like to move to”.
I do assume you could have all the time received to return again to the, “So what now?”
Helen Tupper: So, my favorite framework, I really feel just like the one which I’ve used probably the most in my profession, is Ansoff’s matrix. Don’t fret if that does not imply something. It mainly helps you consider your merchandise. And I really feel like we have all received sure merchandise at work. It is perhaps the merchandise that you just provide, your merchandise may very well be inner stories that you just ship to stakeholders, or our merchandise are issues like our podcasts and our books.
Or any individual else’s merchandise is perhaps, you’re employed for an FMCG firm that is actually shampoos and no matter else it’s. So, we have all received merchandise. However what this mannequin lets you do is to consider, what are your present merchandise that you just at the moment provide to present clients, that is what you already do. And then you definitely would possibly take into consideration, what are present merchandise and the way may you present them to new clients, that will get you into a brand new place. And then you definitely get to, what are new merchandise that I may promote to present clients, so I do know a bit about them, so what’s an add-on that I may do. After which there’s the brand new, new, like if I had new clients and I wasn’t constrained by what we at the moment present, what may I do there? It all the time forces my mind into a unique place and it stops me simply doing stuff on repeat. And I feel that, again to the look forward and zooming out, that mannequin actually helps me to do it.
Sarah Ellis: I can think about how that mannequin unlocks considering. Simply as you have been going by way of, I used to be like, “Oh, yeah, okay”, it lets you assume one thing by way of, which is what I feel these frameworks are helpful for. So, a couple of of these promised helpful hyperlinks that I discovered. So, you may need heard Jim Collins on the podcast beforehand. In the event you’ve not listened to that episode, he’s an absolute famous person of technique.
Additionally, I am a very huge fan, so I get very enthusiastic. What I feel is absolutely beneficiant is on his web site, which we’ll hyperlink to, he’s kind of the king of strategic form of fashions, ideas, and framework, and he shares all of them without spending a dime with small icons. So, there’s one referred to as the flywheel, for instance, that we use in our enterprise, by way of how we run our firm. He has an image of it, he then describes it, he brings it to life with examples. So, sure, you’ll be able to learn, watch and pay attention extra, however you will get a snapshot without spending a dime from his website, which I feel is sensible. A few of them do find yourself being perhaps a bit complicated for those who’ve not dived a bit deeper. You get into hedgehogs and foxes and cannonballs and also you kind of go, “Nicely, there’s rather a lot to get your head round”. I’d encourage you to have a play, however have a play, have a click on by way of. Then there’s any individual sensible on LinkedIn who I’ve found, who I’ve by no means met —
Helen Tupper: But.
Sarah Ellis: — but, and I hope he thinks it is okay that we will give him a shoutout. However his assets on technique are the very best that I’ve seen, by way of perhaps for those who have been a bit extra of a newbie otherwise you’re simply ranging from scratch and attempting to get your head round technique. So, he is referred to as Alex M H Smith, and he does a great deal of technique cheat sheets, and so they’re simply these sensible one-page summaries. Really, they remind me a little bit of the PodSheet, however for technique. So it is like, tips on how to choose an concept, tips on how to know one thing strategic, and he simply walks you thru them. And you realize on LinkedIn, you realize somebody’s being helpful the place you assume, save, save, share with the crew.
Helen Tupper: Screenshot, screenshot!
Sarah Ellis: And I’ve simply accomplished that rather a lot along with his work, and he simply does all the things in a very simple method. And there is additionally an excellent hyperlink from McKinsey the place additionally they share a great deal of frameworks too. So, that is a kind of areas the place we would not assume it is an space to play with, however I simply assume simply begin taking a look at them and simply assume, to our query earlier, how would this work for me? Does it work for me? I do not use very many matrices. You would not use SCR. I do not assume you’ll want to use all the things, however I feel when you begin simply having a go, then you definitely begin to determine, firstly, “I am going to get assured, I can do that”, and then you definitely begin to determine, “Nicely, what helps me within the position and the trade that I am in”.
Helen Tupper: So, that’s the finish of right now’s talent and we’re again tomorrow with our subsequent talent, which is all about presence.