LawnStarter is the nation’s main on-demand platform for garden care and landscaping providers, and our imaginative and prescient is to be a one-stop store for all outside residence providers. Over the previous 10 years, we have grown to 120 metro areas, raised $30 million in funding, and bought our largest competitor, solidifying our management within the house.
We’re on the lookout for a data-driven, strategic, and customer-focused Channel Supervisor – Buyer Acquisition and Progress to supervise key acquisition and progress channels.
This function is essential for driving buyer acquisition, bettering lead high quality, optimizing cost-per-lead, and enhancing our fame throughout a number of platforms and types
What you will be liable for
Channel Administration: You will handle lead acquisition efforts throughout varied digital platforms, specializing in optimizing channel efficiency to drive progress and improve model visibility. This contains dealing with partnership, affiliate, and native itemizing channels to make sure a complete method to buyer engagement.
Buyer Success Oversight: You will information our companion success staff to ship glorious service to guide companions, hit key efficiency targets, and strengthen our most precious lead companion relationships.
Fame and Evaluation Administration: You will handle and monitor our scores and assessment platforms to strengthen model fame, actively responding to buyer suggestions and selling optimistic experiences.
Professional Acquisition Administration: Handle posting actions throughout varied channels to assist professional acquisition, making certain an optimum posting frequency to take care of a gentle circulation of recent professional signups.
Course of Automation: You will make the most of instruments and applied sciences like Retool and Zapier to streamline operational workflows, growing effectivity by automation and decreasing guide processes.
Referral Program Progress: You will develop and improve the referral program to extend buyer acquisition, leveraging strategic partnerships and modern incentives to drive participation and outcomes.
Cross-Practical Collaboration: You will work intently with product, gross sales, engineering, and customer support groups to align channel methods with broader enterprise goals, making certain that our efforts assist general firm objectives.
Exploring New Channels: You will always consider and take a look at new acquisition channels, ideating and iterating methods to find alternatives that ship optimistic ROI and contribute to enterprise progress.
Necessities
What we’re on the lookout for
Channel Administration Experience: You are expert at optimizing lead conversion by efficient administration of lead companions, advertising and marketing automation platforms, and buyer communications. You excel at analyzing efficiency metrics, implementing data-driven enhancements, and sustaining excessive service high quality requirements throughout a number of channels.
Expertise with Multi-Channel Acquisition: This function is greater than managing a single channel – it requires overseeing a number of acquisition channels at scale, every with distinctive calls for and seasonality. You have efficiently managed paid, affiliate, and native listings channels to drive progress, with expertise in balancing acquisition objectives throughout quite a lot of digital advertising and marketing platforms.
Knowledge-Pushed Marketer: You’re each analytically minded and enterprise savvy, expert at deciphering information to tell technique. Proficiency in information instruments like Excel and SQL is a should. You’ll be able to translate insights into actionable methods, sharing outcomes with stakeholders to information decision-making.
Course of Automation and Effectivity Mindset: You are resourceful, at all times on the lookout for methods to extend effectivity by automation and AI. You’ve gotten expertise with instruments like Zapier to streamline workflows, enabling the staff to scale acquisition efforts whereas decreasing guide work.
Arms-On and Workforce-Oriented: As a key contributor, you will be straight concerned within the every day administration of channel operations. You’re employed properly inside a staff, actively dealing with duties, and collaborating throughout departments to make sure clean execution and alignment with broader objectives.
Advantages
- Nice Tradition: One of many prime locations to work in Austin in 2018, 2019, and 2020, and within the US in 2021, we’re all concerning the staff. That is why we now have spent a large period of time discovering humble, passionate, and good people that you’ll get to work with each day.
- Work from the consolation of your individual residence
- $55-$65k USD yearly, relying on expertise