About Horizon Manufacturers
Able to Construct the Subsequent Large Factor? Be part of Horizon Manufacturers on Our $1 Billion Mission! Contemporary off the sale of our 8-figure model, we’re embarking on our boldest problem but: constructing a number of 9-figure manufacturers and redefining the CPG business. Our aim? To launch game-changing manufacturers that may collectively generate over $100 million in annual gross sales.
We’re in search of distinctive, pushed people to hitch our powerhouse staff. Right here, you’ll collaborate with a few of the brightest minds, form the way forward for CPGs, and play a pivotal position in disrupting how manufacturers are developed and scaled on Amazon.
If you happen to’re able to push boundaries, assume past limits, and be a part of a fast-paced, progressive journey towards a $1 billion valuation, we wish to hear from you. Let’s create one thing extraordinary—collectively.
The Function
We search a strategic and skilled Social Media Strategist to supervise and information our influencers’ and model ambassadors’ content material creation efforts. On this position, you’ll develop data-driven methods, present artistic route, and use analytics to optimize campaigns for optimum influence and model development. This place requires artistic and analytical experience to craft campaigns that seize consideration and drive gross sales.
Key Obligations:
1. Cohort Growth
- Establish and outline particular shopper cohorts based mostly on model targets, viewers demographics, and shopper conduct knowledge.
- Develop methods tailor-made to completely different cohorts, contemplating their distinctive preferences and the way they work together with varied social platforms.
- Constantly refine cohort definitions utilizing knowledge insights and market analysis to make sure content material stays related and fascinating.
2. Content material Technique and Steerage
- Develop and talk content material methods to influencers and model ambassadors, guaranteeing they perceive the nuances of various social media platforms (e.g., TikTok’s quick movies, Instagram Reels, YouTube Shorts).
- Present clear briefs and inventive route, together with key messages, desired outcomes, and platform-specific pointers.
- Keep up to date on social media tendencies and supply model ambassadors with recent and fascinating concepts to maintain content material related and compelling.
3. Knowledge Evaluation and Insights
- Analyze efficiency metrics of content material produced by influencers and ambassadors, utilizing insights to refine methods and enhance outcomes.
- Implement post-creative technique (PCS) by reviewing viewers suggestions and engagement knowledge and sharing insights with content material creators to information future initiatives.
- Use analytics to tell choices about which forms of content material to amplify and the place to allocate assets for optimum influence.
4. Amplification and Paid Media
- Establish high-performing content material created by influencers and amplify it by means of strategic advert campaigns.
- Oversee paid social media methods, guaranteeing content material is successfully distributed to focus on viewers segments.
5. Collaboration and Relationship Administration
- Construct and preserve robust relationships with model ambassadors and influencers, performing as the primary level of contact for content-related inquiries and help.
- Host common check-ins with content material creators to supply suggestions, focus on new concepts, and align on upcoming campaigns.
- Coordinate cross-functional efforts between advertising and marketing, artistic, and social media groups to make sure cohesive messaging.
6. Model Constructing and Shopper Engagement
- Develop methods to make sure content material created by influencers enhances model relevance and builds belief with the viewers.
- Monitor cultural tendencies and viewers preferences to information content material route and maximize engagement.
- Make the most of cohort growth to tailor content material methods for particular demographics, guaranteeing messages resonate with completely different viewers segments.
{Qualifications}:
- Minimal of three years expertise in social media technique, influencer advertising and marketing, or associated fields.
- Sturdy understanding of platform-specific content material methods and how one can information content material creators successfully on TikTok, Instagram, Fb, YouTube, and LinkedIn.
- Proficient in utilizing analytics instruments (e.g., TikTok Analytics, Instagram Insights, Google Analytics) to guage efficiency and inform technique.
- Expertise managing relationships with influencers, model ambassadors, or exterior content material creators.
- Wonderful communication and management expertise to encourage and information content material creators.
- Capacity to work in a fast-paced, dynamic atmosphere and keep forward of social media tendencies.
- Keen to work ES time zone.
Most popular Abilities:
- Familiarity with brandformance methods (balancing model constructing and efficiency advertising and marketing).
- Data of interest-based algorithms and how one can leverage them by means of influencer collaborations.
- Expertise in coordinating multi-platform campaigns and optimizing content material for optimum influence.
Why be a part of Horizon Manufacturers?
- The chance to develop your staff of brand name ambassadors and influencers.
- You’ll be working with a number of manufacturers within the CPG area.
- Professional data from extremely skilled Amazon Sellers, rating among the many prime 1% of FBA Sellers worldwide.
- Working with us might be a big studying expertise. We’re dedicated to fostering the skilled development of our staff members, empowering them to excel of their careers, whether or not inside our firm or past.
- Aggressive compensation will increase as you advance with the corporate, plus twenty-one days of paid trip.
- Stability and long-term alternative – we’ve got over 9 years of success, with most of our staff members staying for over 5 years. Your robust efficiency can result in nice success on this firm.