Senior Advertising Account Supervisor (B2C) Place Overview
Are you a B2C advertising skilled prepared to guide multi-channel campaigns within the private improvement and enterprise teaching industries? We search a Senior Advertising Account Supervisor to develop methods, create high-converting funnels, and optimize efficiency.
This is a fast abstract of your obligations:
- Construct and nurture strategic relationships with B2C shoppers within the private improvement and enterprise teaching industries, main weekly technique classes and delivering clear communications on challenge updates and outcomes.
- Develop and execute complete advertising methods that drive profitability, enhance conversion charges, and maximize buyer lifetime worth by means of upsells, cross-sells, and personalised provides.
- Design structured ascension fashions for services, outlining provides, pricing, and buyer journeys to extend worth and drive long-term development.
- Create and optimize high-converting advertising funnels, writing compelling copy for numerous touchpoints and collaborating with design and martech groups to maximise efficiency.
- Spearhead product improvement and launch campaigns, managing end-to-end processes from technique creation to post-launch evaluation, together with creation of webinar and VSL scripts.
- Orchestrate media methods throughout platforms like Google, Meta, and LinkedIn, offering artistic path and repeatedly optimizing efficiency primarily based on data-driven insights.
- Implement efficient e mail advertising and checklist monetization methods, designing superior workflows and campaigns to drive engagement, reactivate clients, and meet gross sales aims.
- Leverage cutting-edge advertising applied sciences and AI instruments like ChatGPT and Claude.ai to refine methods, create participating content material, and optimize marketing campaign efficiency.
- Put together and current insightful stories to shoppers and stakeholders, highlighting successes, areas for enchancment, and strategic suggestions.
- Lead and coordinate numerous groups, together with inner workers, shopper groups, and exterior distributors, to constantly ship high-quality work aligned with shopper objectives and timelines.
This is what we’re in search of in our excellent candidate:
- Lead strategic relationships with shoppers, conducting weekly classes and delivering challenge updates.
- Develop and execute worthwhile advertising methods that enhance conversion charges and maximize lifetime worth.
- Design structured ascension fashions for services to drive development.
- Create and optimize funnels, collaborating with groups to maximise efficiency.
- Handle product improvement and launch campaigns, together with webinar and VSL scripts.
- Orchestrate media methods throughout platforms like Google and Meta, offering artistic path and optimization.
- Implement superior e mail advertising methods, driving engagement and gross sales.
- Make the most of AI instruments to refine methods and optimize marketing campaign efficiency.
- Current stories to shoppers, highlighting successes and strategic suggestions.
- Coordinate inner groups, shopper groups, and distributors to ship high-quality work.
And here is what it takes to excel on this function:
Self-starter with a proactive perspective and drive for fulfillment.
Sturdy organizational and communication abilities.
Capability to adapt to alter and innovate.
Your Key Obligations In Element
As a Senior Advertising Account Supervisor, You’re anticipated to:
Drive Strategic Shopper Relationships and Account Administration:
- Domesticate and nurture sturdy relationships with our B2C shoppers within the private improvement, enterprise teaching, and associated industries, guaranteeing long-term success and satisfaction.
- Lead weekly technique classes to evaluate efficiency, present insights, and alter methods in keeping with evolving shopper objectives.
- Ship exact communications on challenge updates, marketing campaign outcomes, and key deliverables to take care of transparency and alignment.
- Put together and current clear, insightful stories to shoppers and inner stakeholders, highlighting successes, areas for enchancment, and strategic suggestions.
- Encourage and lead inner groups, and coordinate with shopper groups and exterior distributors (e.g., designers, martech specialists, video editors) to ship high-quality work constantly and on time.
- Work with management to enhance service supply and improve client-specific advertising methods
Develop and Execute Complete Advertising Methods:
- Create and execute advertising methods that not solely drive profitability and enhance conversion charges but additionally maximize buyer lifetime worth (CLTV) by leveraging upsells, cross-sells, and personalised provides.
- Design structured ascension fashions that define the provides, pricing, positioning, and buyer journeys of every product, reminiscent of a free summit resulting in a paid course, teaching, or certification program, to extend buyer worth and drive long-term development.
- Leverage rising digital advertising tendencies and applied sciences, together with AI instruments like ChatGPT and Claude.ai, to refine methods, create compelling content material, and optimize marketing campaign outcomes for shoppers.
- Craft versatile advertising roadmaps that align with every shopper’s long-term objectives, viewers wants, and development aims.
- Clearly talk shoppers’ distinctive promoting propositions (USPs) and worth propositions to have interaction clients and information them towards higher-value choices.
- Be sure that advertising methods are constant throughout all channels (e mail, paid media, and so forth.) and aligned with the general enterprise aims of every shopper.
Design and Optimize Excessive-Changing Advertising Funnels:
- Head the event and optimization of numerous advertising funnels that generate certified leads, drive income, and considerably enhance conversion charges for our shoppers.
- Write compelling copy for touchdown pages, emails, advert campaigns, and gross sales supplies that align with shopper objectives and resonate with their audience.
- Collaborate with designers and video editors to seamlessly merge artistic belongings and written copy, guaranteeing cohesive and visually participating campaigns.
- Work with martech specialists to implement and optimize workflows and advertising automations that maximize funnel efficiency.
- Usually analyze funnel efficiency, making use of data-driven enhancements to reinforce return on funding (ROI).
Spearhead Product Growth and Launch Campaigns:
- Develop go-to-market methods for brand new merchandise, together with their pricing, positioning, and viewers concentrating on.
- Handle end-to-end product launch processes, from preliminary planning to launch execution and post-launch evaluation.
- Create Webinar and Video Gross sales Letter (VSL) scripts to help product launches and advertising efforts, guaranteeing alignment with the general advertising technique.
- Develop and refine frameworks, modules, and different academic or teaching product deliverables primarily based on efficiency information and market tendencies.
- Write launch-specific advertising supplies, reminiscent of emails, touchdown pages, and advertisements scripts, whereas coordinating with artistic and media shopping for groups.
- Collaborate with martech specialists to implement workflows that help profitable product launches.
- Analyze launch outcomes and apply key insights to refine and optimize future launches.
Orchestrate Media Technique and Analyze Marketing campaign Efficiency:
- Collaborate with media specialists to plan and execute high-performance paid media campaigns throughout platforms like Google, Meta, and LinkedIn.
- Present artistic path and develop advert copy that captivates audiences, aligns with their wants, and drives engagement and conversions.
- Usually evaluation marketing campaign efficiency and work with media groups to implement data-driven optimizations.
- Refine and alter advertising funnels primarily based on marketing campaign insights to reinforce efficiency and maximize ROI.
Implement Efficient E mail Advertising and Listing Monetization Methods:
- Develop and implement list-building and monetization methods tailor-made to shoppers’ wants.
- Write and implement high-impact e mail campaigns that drive product launches, re-engage inactive clients, meet gross sales aims, and extra.
- Design and engineer superior e mail workflows that maximize conversion alternatives.
- Usually analyze e mail efficiency metrics reminiscent of open charges, click-through charges, and conversion charges, and apply data-driven changes to enhance concentrating on, content material, and general marketing campaign effectiveness.
What We’ll Supply You, If You’re Accepted
We provide a supportive and dynamic work surroundings that promotes skilled development and a work-life stability. You possibly can count on:
Aggressive Compensation
- USD$4,000 to USD$5,000 monthly as a base wage
Profession Growth & Progress
- Entry to industry-leading advertising coaching, conferences, certification and training packages to sharpen your abilities and obtain your KPIs.
- Common efficiency critiques that target aligning your private improvement objectives with company aims.
Work-Life Stability & Flexibility
- A totally distant work surroundings with the flexibleness to handle your individual schedule.
- A beneficiant trip depart coverage and different versatile depart choices.
Worker Advantages
- Entry to wellness advantages that help health-related bills reminiscent of health club memberships, remedy, or wellness packages.
- Annual studying budgets to help steady studying and profession development.