What you will do
- Create a data-driven technique for increasing CoW DAOs channel attain, and execute it
- Develop channel-specific testing plans, primarily based on the expansion and advertising and marketing aims of every CoW DAO product
- Personal the grasp plan for advertising and marketing attribution
- Be sure that our attribution-specific tech stack is up-to-date and able to offering the perception we have to make knowledgeable advertising and marketing choices; troubleshoot knowledge discrepancies as wanted
- Work carefully with the engineering and knowledge groups to arrange and keep efficiency dashboards; constantly report on the efficiency of your initiatives to the broader staff
- Recurrently current suggestions for bettering the effectiveness of our advertising and marketing initiatives primarily based on insights gleaned from obsessively reviewing efficiency knowledge
- Negotiate with media companions to realize more-preferable charges over time
- Develop concepts and specs for development hacks, gives, affiliate packages, and so on. in partnership with the frontend staff
- Help different members of the advertising and marketing staff on search engine marketing, CRO, PR, GTM planning, artistic, and so on. primarily based in your experience and distinctive perspective on our advertising and marketing actions
- Take part in campaign-based concepting classes with different members of the advertising and marketing staff, to make sure that go-to-market methods are executed as efficiently as doable
- Be an inside advocate for the work you do
Who you’re
- A subject-matter professional on development and efficiency advertising and marketing
- Confirmed observe document of delivering efficient advertising and marketing campaigns and channel methods
- Fluent with attribution instruments (e.g. Google Analytics 4, Amplitude, Matomo); comfy organising advertising and marketing know-how from scratch
- In a position to interpret advanced knowledge and drive strategic choices
- Entrepreneurial; in a position to work with a excessive diploma of autonomy
- Obsessive about focus and prioritization
- Collaborative
- Resilient
- Artistic
- A wonderful communicator – comfy explaining the speculation and rationale in your proposed initiatives to non-marketers in a transparent and compelling method; in a position to make use of delicate abilities to realize inside help and momentum in your desired initiatives
- Keen about crypto and about constructing a decentralized monetary future; aligned to CoW DAOs mission inside the area
Tradition
Life inside the CoW Protocol is an unimaginable journey! We take delight in our collaborative method, embracing autonomy and fostering a tradition of huge pondering and steady development. We worth impression, possession, simplicity, and staff spirit. Plus, we’re all about suggestions, coming collectively, and having fun with the journey alongside the best way!
Referral Program
Earn 4.000 USDC or USD with the refer-to-earn program. Extra particulars at cow.fi/careers.