Time zones: EST (UTC -5), CST (UTC -6), MST (UTC -7), PST (UTC -8), AKST (UTC -9), HST (UTC -10)
At SimpleTiger, we search an skilled and pushed PPC Specialist to hitch our SaaS advertising and marketing crew. The best candidate will construct, launch, handle, and optimize advert campaigns throughout Google Adverts, Fb, Instagram, and LinkedIn. The PPC Specialist will play a vital function in maximizing the return on funding (ROI) of our SaaS purchasers’ promoting efforts and can work intently with the advertising and marketing, gross sales, and product groups to make sure the profitable execution of our shopper’s paid promoting methods.
As our new PPC Specialist, you have got 3-5 years of hands-on expertise managing PPC campaigns, ideally in a B2B SaaS setting. You may be crafting and optimizing campaigns throughout platforms like Google Adverts, Meta, Linkedin, and others; for those who’ve dabbled in different advert platforms, that is a bonus.
Your sturdy information of PPC platforms, instruments, finest practices, and skill to dive into knowledge, determine tendencies, and optimize for efficiency will drive our methods ahead. Instruments like Google Analytics and Google Looker Studio are your trusted allies, and your communication abilities make complicated info accessible to all purchasers.
Key Tasks:
- Develop and implement a complete PPC technique for our purchasers, in collaboration with the Director of PPC, focusing on a number of channels, together with Google Adverts, Meta, LinkedIn, and different advert platforms.
- Construct and launch advert campaigns from scratch, together with key phrase analysis, advert group structuring, bid administration, and advert artistic growth.
- Repeatedly monitor, handle, and optimize campaigns to attain efficiency metrics similar to CTR, CPC, CPA, and ROI.
- Conduct A/B testing to determine high-performing advert creatives, touchdown pages, and focusing on methods.
- Collaborate with the content material and design groups to create compelling advert creatives that resonate with the target market and drive conversions.
- Analyze and report on marketing campaign efficiency, offering actionable insights and suggestions for enchancment.
- Keep up-to-date with business tendencies, platform updates, and finest practices to make sure optimum marketing campaign efficiency.
- Develop and handle advert budgets, making certain cost-effective campaigns align with total advertising and marketing targets.
- Work intently with the gross sales and product groups to align marketing campaign goals with enterprise targets and refine focusing on methods based mostly on buyer insights.
- Foster sturdy relationships with promoting platform representatives, making certain we obtain one of the best assist and entry to new options and beta alternatives.
- Fast, responsive, and proactive communication with purchasers with energetic accounts.
Necessities:
- A minimal of 3-5 years of expertise managing PPC campaigns, with a plus for any expertise in a B2B SaaS setting.
- Demonstrable expertise in managing campaigns throughout Google Adverts, Meta, and LinkedIn. Different advert platforms are a plus.
- Sturdy information of PPC platforms, instruments, and finest practices.
- Glorious analytical abilities and the power to interpret knowledge, determine tendencies, and optimize marketing campaign efficiency.
- Expertise with conversion monitoring, together with on-line and offline conversions
- Proficient in utilizing analytics and reporting instruments similar to Google Analytics, Google Looker Studio, or related platforms.
- Expertise with Hubspot and/or Salesforce is most popular however not required.
- Sturdy communication and presentation abilities, with the power to successfully convey complicated info to technical and non-technical stakeholders.
- Extremely organized, detail-oriented, and capable of handle a number of initiatives concurrently.
- Self-motivated, with the power to work independently and in a crew setting.
- Google Adverts and Fb Blueprint certifications are most popular however not required.
Compensation & Advantages:
- 100% Distant Work Setting
- Outcomes-oriented Work Setting
- Versatile working hours/holidays
- All typical US holidays noticed with full paid day without work