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As an energetic member of non-profits primarily based in my nation since 2007, I can clearly see how non-profits and freelance writers can mutually profit from their cooperation.
I’ve written grant proposals, sponsorship packages, crowdfunding campaigns, web site and brochures’ content material for non-profits primarily based in my nation and abroad. That’s how I noticed that there are numerous methods wherein such organizations can use writing companies for numerous functions.
That is the place freelancers can step in and supply their writing companies to non-profits working in quite a few sectors.
In relation to fundraising, non-profits are working in a really aggressive surroundings. The unhealthy information for them is that the rationale why they exist, the issue they try to resolve and the options they provide might not attain the goal group and the bigger group as a result of they aren’t written in a language that conjures up and catches consideration.
The excellent news is that non-profits don’t want to rent full-time writing professionals for every one among their wants individually, or practice their workers to do it, however they will outsource writing duties to skilled freelance writers.
So, freelance writers, make certain that what sort of companies you possibly can present to non-profits once they method you. And even higher, method the non-profits your self and land new consumer work!
Grant Proposals
Any such fundraising companies may be costly, particularly if non-profits are on the lookout for consultancy companies to arrange their grant proposal. If you happen to possess the talents required for grant writing, you possibly can method the non-profits and supply your companies. It’s even higher in case you are conversant in funding alternatives for non-profits and you’ll give them an perception about open requires grant proposals.
In my expertise, some non-profits require that you simply seek for funding alternatives, write the grant proposal, submit the appliance and talk with the donor. However you may as well have interaction with the non-profit solely to arrange the grant-proposal for them.
Sponsorship Packages
If you’re conversant in grant writing, then you’re most likely comfy with writing sponsorship proposals as nicely. For my part, since I’m writing each, if a freelancer author is aware of tips on how to persuade a donor concerning the significance of a specific non-profit’s undertaking for the group, then the freelancer additionally is aware of tips on how to persuade a enterprise about the advantages from sponsoring explicit non-profit’s exercise. Due to this fact, that is your second service to supply to a non-profit.
Crowdfunding Campaigns
In relation to writing crowdfunding campaigns, non-profits must discover a persuasive storyteller who speaks in a language that a lot of the public understands. Most significantly, the language highlights the importance of a specific marketing campaign and conjures up the readers to donate and share. Once more, a contract author who is aware of tips on how to communicate to donors and companies, most likely will know tips on how to communicate to the general public that donates through crowdfunding platforms as nicely.
E-mail newsletters
Non-profits can search for freelance writers to develop participating and galvanizing content material that makes totally different audiences (donors, group, companies, and different non-profits) genuinely serious about their content material. As a contract writers, you possibly can mix your abilities and information in numerous areas, to provide you with content material for an e mail publication that may assist the non-profit get donations, and acquire wider assist and recognition. And this may be your ongoing job with few non-profits.
Conduct a little analysis to search out out the non-profits that already ship e mail publication and those who don’t. You possibly can method the primary class in case you suppose you possibly can write their e mail publication higher than they do now, or you possibly can method the second class to inform them the advantages of you writing e mail newsletters for them.
Thank You letters
Whereas the chase for brand spanking new donors is fixed, it’s smart that non-profits don’t neglect their current donors. It’s advisable that they develop lasting relations with them, to make the givers assist them once more. Thanks letters are a method of reaching this, and that is one thing {that a} freelance author can do.
E-magazines
Along with e mail newsletters and thanks letters, e-magazines are yet another method for communication with donors, that sends a message that the non-profit is doing one thing value mentioning on a regular basis. Freelance writers can write the content material of these e-magazines, or re-write it in a extra interesting method.
Web site Content material
Everyone knows {that a} web site is essential, particularly whenever you goal youthful folks. A analysis performed by Nielsen Norman Group on non-profit group web sites reveals what individuals are on the lookout for on non-profit web sites prior to creating their resolution to donate. What guests wished to see is the non-profits’ mission, targets, goals and what they do to attain it. As soon as the web site design allows them to simply spot this classes, as you could already guess, the content material is the subsequent step towards making somebody click on the donate button. Due to this fact, the way wherein the web site content material is written is of nice significance. Are you able to re-write it in a extra persuasive model for them?
Social media posts
Different tactic that non-profits use to have interaction individuals are social media. However to be able to obtain their aim, they have to create attention-grabbing posts there. Non-profits can rent freelance writers to provide you with Twitter 140 character posts, Fb posts and many others. The underside line is creating quick and clear, but inspiring content material that may hold their viewers engaged and entice extra followers. Freelance writers truly may be an vital a part of social advertising.
Infographic content material
Quite a few research have revealed that visuals are the driving pressure of selling. The visuals are particularly linked with social media. In relation to infographics, that are extremely popular these days, in addition to from hiring a graphic designer, non-profits additionally want just a few phrases to elucidate what the illustrations imply. That is one thing you are able to do. A contract author can provide you with that catchy content material that explains what the non-profit is doing and the way they’re fixing a specific group drawback.
If you’re a contract author, you need to try to method non-profits by yourself, simply to allow them to know what sort of companies you present. The checklist above may give you an concept tips on how to current your self and your abilities. It’s wonderful in case you are energetic a part of non-profits, since it might assist you numerous in changing your volunteering efforts into revenue. If you happen to don’t have any prior expertise with them, however you’re nonetheless a very good freelance author, be taught one thing about non-profits and method them as your potential new purchasers.
P.S. While you method them, don’t inform non-profits simply what you possibly can write, however how your writing will profit them when it comes to mobilizing new supporters, volunteers, getting funded and all that jazz.
I’m Ivana and I come from Ohrid, Macedonia. I take pleasure in travelling, however Ohrid managed to stay my favourite place. I’m political scientist, adventurist, extrovert, energetic in non-profits (kind of), and e-book lover, therefore my writing efforts. I’ve written on political matters, environmental points and freelancing. In the meanwhile, my private weblog is a piece in progress.