Friday, December 6, 2024

Distant Head of Development Advertising at Smile.io

Time zones: EST (UTC -5), CST (UTC -6), MST (UTC -7), PST (UTC -8), AST (UTC -4), NST (UTC -3:30)

Smile.io is the world’s largest supplier of loyalty applications, powering applications for over 100,000 eCommerce retailers around the globe. Our globally distributed staff is devoted to creating rewarding experiences for retailers and their prospects alike. We provide a tradition that fosters progress, and collaboration. We’re in a relentless state of evolution, and we’re right here to assist one another’s progress.

In regards to the Position

The Head of Development Advertising will lead our progress technique, managing initiatives that drive person acquisition, retention, and income enlargement throughout all digital channels. This senior-level position is ideal for a dynamic & analytical marketer with experience in data-driven decision-making, efficiency advertising, and progress experimentation. You’ll collaborate intently with our content material staff & different groups throughout the corporate whereas overseeing the efficiency of campaigns to make sure our model reaches the appropriate viewers with compelling, high-impact messages. Smile.io is a totally distant firm seeking to rent inside Canada for this distant position. Overlap with core EST working hours is required.


What You’ll Assist Us Obtain

  • Advertising Campaigns: Develop and execute a complete progress advertising technique centered on Smile Plus installs, leads, and conversations with our Gross sales staff. Run high-impact campaigns throughout digital channels, together with natural, paid media, web optimization, occasions, and e mail advertising.
  • Development Experiments: Design and implement experiments to optimize conversion funnels. Determine progress alternatives with current channels, in addition to potential new channels that is perhaps worthwhile for us
  • Outcomes: Companion with Product, Gross sales, Content material, and Information groups to coordinate effort to get the specified outcomes. Work with our Head of Content material, CEO, COO, and CPO to align on messaging whereas specializing in optimizing natural & paid channels and campaigns for progress.
  • Analytics & Reporting: Personal & report on key progress metrics and KPIs, repeatedly reporting on the efficiency and ROI of campaigns. These metrics will embody certified installs, leads, and conversations. Make data-driven changes and maximize marketing campaign effectiveness.


Necessities & Abilities

  • Confirmed monitor document in progress advertising, ideally inside SaaS or eCommerce.
  • Experience in driving installs, leads, or assembly bookings through digital channels (e.g., PPC, web optimization, app retailer optimization, e mail advertising, social media) and familiarity with trendy advertising instruments
  • Sturdy analytical abilities, with expertise deciphering knowledge to tell advertising selections
  • Skill to guide digital advertising campaigns, specializing in optimizing progress metrics
  • Sturdy collaborator, in a position to work with groups throughout Product, Gross sales, and Content material.
  • Self-motivated, adaptable, and results-driven, with a proactive strategy to challenges.

Our Dedication to Candidates:

At Smile, we perceive that discovering a brand new position is difficult and that self-doubt or imposter syndrome can stop you from making use of to a task, don’t let it! You will have a ton to supply and we wish you to really feel inspired to use, even when you don’t test the entire bins. If you’re captivated with eCommerce and serving to retailers develop via loyalty and reward, join with us. 

At Smile, we depend on a variety of backgrounds, experiences, and concepts. We worth variety, and we’re proud to be an inclusive, equal alternative office. We don’t discriminate on the idea of race, faith, shade, nationwide origin, gender, sexual orientation, age, marital standing, veteran standing, or incapacity standing. Smile welcomes and encourages purposes from individuals with disabilities. Lodging can be found on request for candidates participating in all elements of the choice course of.

AI Disclaimer: At Smile, we’re sturdy advocates for utilizing AI to assist velocity up iteration, enhance productiveness, and save our human brainpower for the actually difficult issues. Whereas we’re comfortable for AI that can assist you generate or tailor your resume, we’d ask that you just please chorus from utilizing AI to reply any of the questions on this software type, or to reply questions throughout the interview course of itself.

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